Director of Marketing

The Uncommon Business is the world's fastest-growing AI-first education company, teaching business leaders to architect intelligent systems. The Director of Marketing will build and oversee the marketing infrastructure to ensure all channels operate cohesively, driving revenue and optimizing marketing strategies.

Responsibilities:

• Integrated Content Engine. TUB's channels exist but don't yet operate as a unified system. You build the connective tissue: a single creative briefing process that runs paid, organic, email, social, and affiliate from one source of truth. No silos, no guesswork. You've built this before at scale and you're not waiting for a blueprint
• Launch Marketing Ownership. You own the full marketing strategy for every A2A launch, from campaign architecture and channel sequencing through real-time optimization during the live window. You set the conversion targets, direct the team to execute, and own the revenue number, not the activity report
• Affiliate Program Direction. You own the affiliate channel as a strategic acquisition lever, not a coordination function. You set performance expectations and build the systems that make the program compound between launches, not just activate during them
• Funnel Strategy and Conversion. You hold the strategic direction for how TUB's funnels convert across all offers. When conversion drops, you're the first to know why and the first with a fix, directing the team to execute rather than rebuilding it yourself
• Department Build-Out and Leadership. You lead the current marketing team and define the seats still to fill. You make the case for the next hire, onboard them into a functioning system, and build a department that gets stronger every quarter. You run toward gaps, not away from them