Senior Performance Marketing Manager

1Password is a leading cybersecurity company that focuses on enhancing digital safety and productivity. They are seeking a Senior Performance Marketing Manager to own multi-channel paid strategy and optimize user acquisition efforts, leveraging AI to enhance campaign execution and performance measurement.

Responsibilities:

• Own the PLG and self-serve performance marketing strategy across B2B and B2C audiences, aligned with user acquisition, activation, and revenue growth objectives
• Develop annual and quarterly roadmaps for paid acquisition programs, informed by growth goals, audience insights, experimentation learnings, and funnel performance trends
• Identify growth opportunities across channels, audiences, messaging, and funnel stages to improve efficiency and scale self-serve revenue contribution
• Evaluate ROI, CAC, LTV, and marginal returns across channels and tactics to inform budget shifts, scaling decisions, and overall investment strategy
• Responsible for paid channels including (but not limited to) affiliates, paid social, display, native, programmatic, app store marketing, influencer/creator partnerships, and emerging paid channel opportunities relevant to both consumer and business audiences
• Own end-to-end channel/platform management from strategy, execution, optimization, and reporting
• Drive paid channel strategy across awareness, consideration, trial, and conversion, ensuring alignment with full-funnel PLG and self-serve growth strategies
• Actively build and utilize AI agents and automated workflows to accelerate campaign execution, improve reporting efficiency, and surface performance insights at scale
• Own week-over-week, month-over-month, and quarter-over-quarter performance tracking and reporting
• Ensure rigorous monitoring of leading indicators (clicks, signups, trial starts, activation rates, CPA) and lagging indicators (paid conversions, subscription volume, ARR, churn impact, LTV)
• Translate performance data into insights and clear recommendations for optimization, investment shifts, and experimentation
• Build strong feedback loops with Self Serve and Growth teams to measure and optimize trial-to-paid conversion rates and downstream retention impact
• Define and run structured experimentation across paid channels to drive continuous performance improvement and unlock new sources of self-serve growth
• Partner with Analytics and Growth to define clear hypotheses, success metrics, and measurement approaches for experiments across audiences, channels, creative, offers, pricing pages, and funnel stages
• Design, execute, and analyze tests with rigor, ensuring learnings are clearly documented and shared across marketing, product, and growth stakeholders
• Translate experimentation insights into scaled programs, budget reallocation decisions, and strategic recommendations

Requirements:

• 8+ years of experience in performance marketing, growth marketing, or user acquisition, with meaningful exposure to PLG and/or self-serve business models
• Hands-on experience across paid marketing channels, including affiliates, paid social (Meta, Reddit, LinkedIn, etc.), and app/consumer-focused channels, as part of an in-house performance or growth marketing team
• Strong experience supporting product-led or self-serve go-to-market motions within SaaS or consumer technology (B2C or prosumer experience a strong plus)
• Proven track record of driving measurable user acquisition, trial growth, and self-serve revenue impact through paid channels
• Deep understanding of PLG funnel dynamics, free-to-paid conversion optimization, and experimentation in both B2B and B2C contexts
• Strong analytical skills with experience tying marketing activity to activation, retention, and revenue outcomes — including familiarity with LTV/CAC modeling
• Comfortable operating in fast-paced, evolving environments with multiple cross-functional partners including Product, Growth, and Analytics