Director of Growth Marketing and CRO

Northpeak is a growth marketing agency that specializes in conversion rate optimization across the customer journey. The Director of Growth Marketing and CRO will oversee growth for clients, prioritize high-impact experiments, and lead a team to drive ROI and key learnings.

Responsibilities:

• Build Growth and CRO roadmaps for clients
• Assess qualitative and quantitative data to make informed decisions about marketing campaigns
• Design and run marketing experiments including campaigns on Google, Facebook, and other channels
• Help clients grow with Facebook, Instagram, PPC, SEO, Content, and Email tactics and strategies
• You’ll analyze performance data and provide appropriate action plans based on data driven conclusions
• Define our measures of success and track core KPIs
• You'll be responsible for weekly reporting, bi-weekly calls, quarterly business reviews and clear communication with your team members
• You'll be the main point of contact for clients and in charge of all communication
• Make sure project expectations, deadlines, execution are up to standard and on track (i.e. what are the deliverables, why are we doing them, when and in what order, quality assurance)
• Ensure all parties (internal and external) are communicating properly and are aligned (bridging the gap between client expectation and team’s work progress - emails, messages, meetings and project management tasks)
• Support creative, strategy and tactics - help your clients and team members figure out solutions, give insightful feedback, come up with or drive strategy/tactics when needed
• Uncover and holistically understand a company’s existing performance to find the bottlenecks preventing the business from achieving their goals
• Shadow existing clients to learn more about Northpeak’s process and get up to speed with key stakeholders, team, and workflow (what has been promised, where are we at, who is responsible for what, what is the general workflow)
• Run the workload completely for at least one client
• Manage at least two clients
• Execute and optimize campaigns on a regular basis
• Meet weekly with channel experts to develop specific strategies for each of your clients
• Manage at least five clients of your own
• Make process improvements to client onboarding flow
• Manage execution and results for each of your clients

Requirements:

• You have 3+ years of actual experience leading growth and marketing efforts across paid and organic
• Proven background and experience in conversion rate optimization and SEO
• You have an inclusive, hands-on client management style with experience clearly communicating marketing strategy
• You have a learning mindset
• You are committed to getting better every day
• You have a bias toward action and are both efficient and adaptable
• You are a driver, focused on making an impact on the organization and clients every day
• You have demonstrated success testing and uncovering useful insights and sharing them in an engaging form that inspires people to take action
• Design and development background is a bonus