Head of Growth

Sauna by Wordware is a company focused on creating AI products that learn and adapt to user workflows. They are seeking a Head of Growth to drive user growth from thousands to millions, who will own and build the growth strategy and team from the ground up.

Responsibilities:

• Own the full consumer growth stack: social virality, programmatic SEO, paid ads, sponsorships and newsletters, affiliates, invite virality, engineering as marketing, content, courses, university partnerships
• Build viral loops in-product and out that compound over time
• Run and iterate on paid channels: Google Ads, social ads, sponsorships, newsletters. Use an agency for paid ads initially, don't hire in-house yet
• Build a content engine. Dog food Sauna to show what the product can do
• Own programmatic SEO and partner with engineering to build it. The ROI is disproportionate: 50K page views from one week of engineering time
• Run outreach to accelerators, universities, and AI communities for bulk activation
• Hire and lead the growth team as channels prove out: PMM/copy person first, then frontend engineer, then motion designer