Marketing Campaigns Manager, North America

Rimini Street, Inc. is a global provider of enterprise software support and managed services. They are seeking a Marketing Campaigns Manager to lead integrated digital marketing and demand generation campaigns across North America, focusing on driving awareness, engagement, and revenue growth.

Responsibilities:

• Develop and execute multi-channel digital marketing and demand generation strategies that support awareness, engagement, pipeline creation, opportunity acceleration, customer retention, and revenue growth across prospect and existing client audiences
• Plan, coordinate, and launch integrated campaign components across paid media, email, web, content syndication, remarketing, prospecting/display, native, programmatic, social media, webinars, executive events, and solution-focused content
• Lead digital amplification strategies that increase visibility and engagement for thought leadership, customer success stories, analyst reports, webinars, executive events, and other campaign assets
• Collaborate with global campaign managers, field marketing, marketing operations, content, PR, solutions marketing, web, creative services, sales, and agency partners to align campaign plans, deliverables, timelines, and execution requirements
• Manage campaign project plans, calendars, deliverables, internal communications, and launch readiness to ensure campaign components are delivered on time and of high quality
• Partner with marketing operations on audience segmentation, list requests, campaign deployment, lead uploads, nurture track alignment, and operational readiness
• Work with in-house and external creative, content, and agency partners to develop compelling paid concepts, content promotion strategies, advertising creative, landing page experiences, offers, and campaign resources
• Create clear, consistent, and timely internal communications and enablement resources that help regional field marketing teams adopt and execute campaigns effectively
• Analyze campaign performance, build and interpret reporting dashboards, monitor KPIs and ROI, and provide weekly and monthly insights with actionable recommendations for optimization
• Identify process improvements, campaign best practices, and scalable approaches that improve execution quality, reporting discipline, and global campaign alignment

Requirements:

• 5+ years of experience in B2B digital marketing, demand generation, campaign management, marketing operations, or a related marketing role, with experience supporting awareness, lead generation, pipeline acceleration, customer marketing, and revenue growth objectives
• Strong understanding of integrated B2B demand generation, digital media, campaign execution, lead nurturing, and marketing operations processes
• Strong analytical skills with the ability to interpret campaign performance, draw conclusions from marketing and financial data, and recommend optimization strategies
• Excellent written and verbal communication skills, including the ability to create clear stakeholder communications and present campaign strategy, results, ROI, and recommendations
• Highly organized project manager with strong attention to detail, time management, and the ability to manage multiple campaigns, deadlines, and cross-functional contributors simultaneously
• Comfortable working with data, reporting dashboards, Salesforce, Qlik, Marketo, SalesLoft, Excel, and other marketing analytics and automation tools
• Highly motivated, energetic, collaborative, positive, and able to thrive in a dynamic, fast-paced environment
• Bachelor's degree in Marketing, Business, Communications, or comparable education and experience