Key skills
MarketingCo-marketingCampaign ManagementBudget ManagementCo-branded Creative DevelopmentDigital MarketingIn-store MarketingLifecycle MarketingBrand MarketingRetail PartnershipsFinancial Services PartnershipsCRMLeadershipPresentation Skills
About this role
MoneyGram is a global payments network built to move money across borders with speed, simplicity and trust. They are looking for an integrated marketing leader to develop and drive strategic marketing initiatives with their largest key partners in the US and Canada, focusing on co-marketing programs and campaign execution.
Responsibilities:
- Lead co-marketing initiatives with national accounts
- Develop and execute joint marketing programs across digital, in-store, lifecycle, and brand channels
- Partner with VP Americas and account managers to align marketing priorities with business objectives
- Manage co-investment budgets—ensuring partner marketing dollars are allocated effectively and deliver strong ROI
- Design and deliver co-branded assets and campaigns—ensuring promotional incentives and messaging resonate with customers
- Coordinate with internal teams (Performance Marketing, CRM, Creative, and Regional Marketing) to ensure partner initiatives integrate seamlessly with MoneyGram’s broader marketing strategy
- Track and report on campaign performance—sharing results with both internal leadership and external partners
- Support key product launches and seasonal moments with national partners, ensuring retail and digital channels are activated effectively
- Serve as the marketing point of contact for national account teams, strengthening relationships and surfacing new opportunities
Requirements:
- 6–10 years of marketing experience, with a focus on partnerships, co-branded campaigns, or national retail accounts
- Proven ability to manage co-marketing budgets, asset development, and campaigns from strategy through to hands-on execution
- Strong relationship-building skills—comfortable working with senior stakeholders at both MoneyGram and partner organizations
- Polished presentation skills and proven ability to socialize plans and secure buy-in from cross-functional partners and stakeholders
- Hands-on experience with co-branded creative development across multiple channels
- Strong analytical skills—able to measure impact, report results, and optimize investment
- Collaborative operator who thrives in cross-functional environments
- Based in the US, with flexibility for occasional travel
- Experience collaborating with large retailers, payment networks, or financial institutions is a strong plus