Content Marketing Manager

GC AI is the fastest-growing and most trusted legal AI platform for in-house legal teams. They are seeking a Content Marketing Manager to scale their content strategy, lead editorial direction, and produce engaging content that drives brand credibility and customer engagement.

Responsibilities:

• Set Content Strategy: Define and own GC AI’s content strategy, aligning it with GTM priorities and industry trends
• Content Mix: Deliver a balanced mix of long-form content (white papers, reports), short-form thought leadership (LinkedIn posts, blogs), and campaign assets (email, landing pages, ads)
• Taste & Craft: Uphold high editorial standards for clarity, precision, and restraint. Ensure GC AI’s content feels sophisticated, useful, personal and unmistakably 'ours.'
• Editorial Leadership: Build and maintain a quarterly editorial calendar that supports awareness, demand gen, and customer marketing
• Distribution & Amplification: Oversee cross-channel distribution (email, social, website, partner syndication) and ensure every piece is tracked and optimized for reach and impact
• Thought Leadership Engine: Elevate GC AI’s voice in the in-house legal community by producing high-value articles, white papers, op-eds, and bylined content
• Contributor Management: Commission and manage external contributors, subject-matter experts, and guest authors while ensuring consistency in tone, brand voice, and quality
• Process & Operations: Manage editorial workflow, review cycles, and content library. Scale processes to support rapid growth

Requirements:

• A legal background required
• 5+ years in content marketing for a B2B SaaS company
• Proven track record of developing and scaling content strategies that drive brand authority and measurable pipeline impact
• Exceptional editorial instincts and writing/editing skills
• Experience commissioning and managing contributors, thought leaders, or SMEs
• Strong ability to write about a technical product
• Familiarity with SEO and content analytics
• Ability to juggle multiple initiatives, stakeholders, and deadlines
• Proven success partnering with sales, product, events, and PR
• Executive ghostwriting
• AI/ML content
• Publishing in legal/regulated industries