Product Marketing Manager

Granted is a seed-stage company focused on simplifying the US healthcare system through AI and innovative solutions. The Product Marketing Manager will be responsible for leading go-to-market strategies, managing product launches, and optimizing marketing efforts to enhance user engagement and conversion.

Responsibilities:

• Own launch GTM end-to-end — positioning, messaging, launch plans, and cross-functional coordination for every major product and feature release
• Own the LP / marketing site — page strategy, copy, conversion optimization, and ongoing iteration based on what's actually converting
• Own CRM and lifecycle marketing — onboarding flows, activation nudges, retention and win-back sequences, and segmentation logic
• Partner directly with Product and Engineering to build launch calendars and make sure marketing is never the reason a release slips or lands flat
• Translate product capabilities into a narrative that resonates with someone who is stressed, confused, and looking for help — not a features list
• Build repeatable playbooks for launches and lifecycle campaigns so quality doesn't depend on reinventing the process each time
• Work with the Head of Marketing to align launch and lifecycle work with paid, organic, and partnership motions — same story, same moment, different channels
• Define and track the metrics that matter for your surfaces — site conversion, activation rate, lifecycle engagement — and use them to prioritize your own roadmap