Product Marketing Manager

Help Scout builds software for relationship businesses, and they are seeking a Product Marketing Manager to help stand out in a crowded market. The role involves telling compelling stories, building product moments, and collaborating closely with various teams to enhance product understanding and customer experience.

Responsibilities:

• Enable the whole company. You'll help equip sales, support, and teammates across Help Scout to understand and clearly articulate the value of what we ship. When our enablement motion is strong, everyone — and every customer — better understands why our products matter and how to use them
• Put customers at the center of our storytelling. You'll support a long-term program that spotlights how real businesses scale delight with Help Scout, turning those stories into rich media content that lives across sales decks, blog, social, email, and in-app
• Help take products to market. Working with Sales, Marketing, Product Managers, and Support, you'll contribute to launches that land with clear positioning and messaging, grounded in real product, user, and market understanding
• Co-lead seasonal product release events. You'll support our Lead PMM on the strategy and execution of our biannual product release events, helping build narratives that excite existing customers and attract new ones
• Contribute to competitive intelligence. You'll help gather and synthesize market and competitive research to inform positioning, support sales, and position Help Scout to win
• Produce compelling product content across touchpoints — email newsletters, social channels, in-app messages, and internal enablement materials

Requirements:

• You have a few years of experience in marketing, sales, or product, and you're eager to deepen and sharpen your skills alongside a seasoned team
• You understand the landscape of B2B SaaS and product-led growth
• You're a storyteller at heart. You write strong narratives that make complex products feel simple, human, and memorable, and you communicate clearly in a remote, async environment
• You're highly collaborative, comfortable working across product, marketing, sales, support, design, and leadership to pull off cross-functional projects
• You're a self-starter with strong project management skills, able to keep several initiatives moving at once without losing sight of the details
• You hold a high bar for excellence. Whether it's a narrative framework, sales enablement materials, a customer video, or a launch plan, you want the work to reflect the craft and quality Help Scout is known for
• Bonus if you've used a help desk in another role
• Bonus: you've helped drive measurable impact before — a launch that moved adoption, an event that built awareness, or a campaign that shifted perception