Stryker is a leading medical technology company, and they are seeking a Senior Manager of Marketing Communications. The role involves leading integrated marketing communications to build brand preference and support commercialization through effective messaging and campaigns.
Responsibilities:
- Interpret and coach team on the use of competitive insights to shape communication strategy
- Write, coach team, and gain organizational alignment on key communication documents: business reviews, marketing strategies, proposals and recommendations
- Empower the team to create and anticipate marketing communication strategies that understand, develop, and enhance the relationship between the customer and the product or portfolio
- Lead and coach the team to develop and execute impactful strategies and plans to achieve marketing and business objectives
- Provide clear, strategic and prioritized communication to the field sales organization through written/verbal communications, presentations and informal interactions
- Lead, develop and execute communication strategies that drive the strategic plan for the product and/or portfolio and coach team on initiation, development and execution of communication channels & strategies
- Leverage existing marketing channel strategies, initiate new channels and make strategic channel decisions based upon ROI while tracking the impact
- Educate team on writing projects with varying levels of associates and management; consult others on developing and editing large documents and documentation projects
- Lead discussions about style and tone differences of press releases, marketing brochures and newsletters
- Coach team on new ways of building creative; Consistent pulse on industry trends to ensure brand is up-to-speed on all-things creative
- Develop presentation objectives and organize key topics, speaking points, materials, and flow
- Determine cost-effective design alternatives to maximize budget
- Obtain continued pulse on industry trends/shows/events
Requirements:
- Bachelor's degree required
- 10+ years of Communications/Marketing work experience required
- 2+ years of people management/prior supervisory experience is needed for this role
- MBA preferred
- 4+ years of people management experience strongly preferred
- 7+ years medical device experience
- Vascular experience preferred
- Strong analytical and problem-solving skills
- Ability to manage multiple projects while delivering on established timelines
- Ability to be persuasive in the absence of organizational authority
- Must be able to understand and work within complex interdivisional procedures and policies
- Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)