Albert Invent is a company that helps chemists change the world by building technology that understands how they work. They are seeking a Senior Manager, Strategic Events & Field Marketing to build and scale their event marketing function to drive pipeline and elevate brand positioning.
Responsibilities:
- Define and own Albert’s event strategy across executive roundtables, field programs, and strategic third-party conferences, making deliberate decisions about where to invest and where not to
- Build and manage an annual event calendar aligned to pipeline targets and company priorities, ensuring every event connects to a measurable business outcome
- Establish success metrics across pipeline generated, account engagement, and event ROI; use data and insights to continuously refine program performance and inform investment decisions
- Design and execute high-impact, small-format executive programs, including CTO roundtables and VIP dinners, with a focus on quality attendance and pipeline conversion, not volume
- Own end-to-end event execution: venue selection, vendor management, budget oversight, logistics, run-of-show, and onsite experience
- Partner with ABM and Sales to identify and prioritize target accounts, drive qualified attendance, and ensure rigorous post-event follow-up and deal progression
- Collaborate with Product Marketing and Content to shape event themes, narratives, and executive speaking engagements that reinforce Albert’s category positioning
- Build Albert’s event marketing function from the ground up, establishing processes, playbooks, and a vendor ecosystem that scale with the company
- Position Albert’s executive team as credible, differentiated market voices through thought leadership programs and high-visibility speaking opportunities tied to events
- Integrate events into broader GTM campaigns in partnership with ABM, Content, and Sales, ensuring events function as high-impact business drivers, not standalone activities
Requirements:
- 7–10+ years of experience in event marketing, field marketing, ABM, or integrated GTM programs at a B2B technology company
- Proven ability to build event and executive programs that drive measurable business outcomes — including pipeline creation, account engagement, and deal acceleration — not just event execution
- Strategic operator who sees events as a core GTM and relationship-building channel, with experience designing high-touch executive experiences for senior decision-makers (e.g., roundtables, VIP dinners, industry activations)
- Deep experience partnering cross-functionally with Sales, ABM, Product Marketing, and executive stakeholders in complex enterprise buying environments
- Comfortable operating in a lean, fast-moving environment where you can balance strategy and hands-on execution, manage external vendors/agencies, and build programs from the ground up
- Strong communication and stakeholder management skills, with the ability to influence cross-functional partners and engage credibly with executive audiences