Founding Marketer

Ajax is an innovative company that uses AI to automate timekeeping for law firms. They are seeking a Founding Marketer to build and enhance their marketing efforts, focusing on channels such as referrals, conferences, and content creation to drive growth and engagement.

Responsibilities:

• Run our conference machine. Pick the events with ROI math, build the target lists, run booth ops and follow-up, and measure every dollar. Some weeks that means working a booth in Nashville next to our founders; others it means making sure every badge scan gets a follow-up within 48 hours
• Build the referral engine. Hundreds of law firms love us and about half our revenue already starts with word of mouth. Turn that from something that happens to us into something we operate: systematic asks, partner enablement, a consultant channel
• Run an AI-first content factory. We use Claude Code and Codex aggressively - it's cheap (and undifferentiated) to churn out pretty-good drafts. To our existing content engine, you'll bring taste and an understanding of our customers: pick the topics, enforce the voice, and make the final copy something a skeptical managing partner will take time out of his day to read. Lawyers are wonderful customers to create content for - they're literate and highly discerning. They're also trained to notice small errors and are very averse to poor writing. The bar is high, and so are the potential rewards
• Get us into the rooms lawyers are already in. Book our founders and customers onto the podcasts, newsletters, and CLE panels our buyers actually read, and make each placement measurable
• Run our founder's LinkedIn like a channel. Jack brain-dumps for 30 minutes a week; you turn it into posts in his voice, testimonial clips, and a growing network of exactly the right lawyers. If you decide the ROI is there, manage a LinkedIn ghostwriter instead
• Test new channels. Prospects already tell us they found Ajax by asking ChatGPT and seeing our posts on LinkedIn. Own our AEO, run small-dollar tests of paid ChatGPT ads, evaluate whether paid LinkedIn content is worth leaning into, and more
• Own the scorecard. Monthly channel review with real kill/scale decisions. You'll inherit clean attribution and a working framework - your job is to run it and act on it