Marketing Operations Manager

Tithe.ly is a fully remote tech company focused on serving churches worldwide. The Marketing Operations Manager will empower the marketing team by building the operational foundation behind campaigns, ensuring systems and processes enable effective collaboration and measurable growth.

Responsibilities:

• Define and lead campaign planning and prioritization, ensuring initiatives are properly scoped, sequenced, resourced, and aligned with business goals
• Own the project management systems, workflows, templates, intake processes, and task configuration that enable efficient campaign execution with clear accountability
• Implement and manage the team's marketing project management platform (Asana, ClickUp, or equivalent), driving consistent adoption and execution
• Report project status, timelines, risks, and success metrics to marketing leadership
• Evaluate, implement, and optimize the marketing technology stack, ensuring systems are integrated, scalable, and widely adopted
• Own the health and integration of HubSpot, GA4, Google Tag Manager, Pendo, Aircall, and related platforms, partnering with Data and Engineering on tools such as Fivetran and Snowflake
• Lead technical campaign implementation, including tracking, pixels, UTMs, event tagging, QA, and engineering requirements
• Maintain HubSpot data quality through workflows, governance, and AI-powered enrichment tools like Clay, continually improving segmentation, personalization, and ICP alignment
• Ensure GDPR, CCPA, and marketing data governance standards are consistently maintained
• Design, build, and optimize email automation, nurture programs, lifecycle transitions, re-engagement campaigns, and triggered communications
• Own email performance reporting and continuously improve deliverability, engagement, segmentation, and conversion
• Build and maintain audience segmentation while identifying customer journey improvements, automation gaps, and new campaign opportunities
• Leverage AI to improve automation, personalization, audience targeting, and engagement insights
• Own marketing attribution strategy, evolving the attribution model as data maturity grows
• Ensure accurate attribution across paid, organic, email, direct, and offline channels while maintaining HubSpot as marketing's source of truth
• Maintain reliable marketing data flowing into Snowflake and Tableau through consistent tagging, structure, and governance
• Partner with Sales Ops to manage lead scoring and lifecycle stages that preserve attribution accuracy
• Deliver weekly, monthly, and quarterly KPI reporting, and support annual planning, budgeting, and revenue forecasting with data-driven insights

Requirements:

• 5 to 7 years of Marketing Operations or related experience within B2B SaaS
• Hands-on experience implementing and managing a marketing project management platform such as Asana or ClickUp
• Deep HubSpot administration experience, including lifecycle stages, lead scoring, segmentation, automation workflows, and integrations
• Experience designing and managing marketing automation, including nurture programs, segmentation, and lifecycle workflows
• Proficiency with GA4, Google Tag Manager, UTM governance, pixel QA, and event tracking, with the ability to define engineering requirements and validate implementation
• Familiarity with attribution models and the judgment to apply the right approach based on business context, channel mix, and data maturity
• Experience building dashboards and performance reporting in Tableau or a comparable BI platform
• Strong cross-functional collaboration skills across Sales Ops, Data, Engineering, and Finance
• Experience with Google Ads, Meta Ads, GA4, Google Tag Manager, HubSpot, Chili Piper, and Aircall
• Experience using AI-powered marketing tools for data enrichment, personalization, campaign automation, and identifying new opportunities to improve speed, targeting, and performance
• Experience supporting a PLG or hybrid PLG/sales-led motion
• Background spanning both marketing and data operations