E-commerce Marketing Manager (US Market)

Digitrix Software LLP is seeking an E-commerce Marketing Manager to oversee the planning and growth of US revenue across various online channels. The role involves executing multi-channel sales strategies, managing performance marketing campaigns, and leading a team to drive traffic and sales for their products.

Responsibilities:

• Directly implement and optimize multi-channel sales strategies, driving simultaneous growth across Amazon, TikTok Shop, and Shopify
• Manage ad budgets and optimize Paid Ads campaigns across Facebook, Instagram, and TikTok; analyze performance data to continually improve ROI/ROAS
• Build, manage, and scale KOL/Influencer campaigns in the US to drive high-quality traffic to Amazon and Shopify
• Continuously track market trends, run product research, and analyze competitor strategy to surface new growth opportunities
• Lead, train, and grow the execution team as it's built out, keeping the group aligned on KPIs and process

Requirements:

• 5+ years of hands-on experience successfully scaling revenue across both Marketplace and D2C models in the US market, in a similar role
• Deep US consumer insight — a real feel for how American shoppers behave and buy, not just theoretical knowledge
• Strong working knowledge of the Amazon, TikTok Shop, and Shopify ecosystems, with a data-driven approach to decisions
• Proven track record running Influencer/KOL campaigns in the US, with a solid understanding of Meta and TikTok ad delivery algorithms
• Excellent English communication skills and a decisive, proactive, 'get-things-done' mindset — you're comfortable operating with a lot of autonomy
• background or strong familiarity with the pet food / pet care industry