Manager, Content Marketing

SpyCloud is on a mission to make the internet a safer place by disrupting the criminal underground. As the Manager, Content Marketing, you will own the strategy, execution, and performance of content across the buyer journey, leading a team to produce engaging content that educates security practitioners and influences buyers.

Responsibilities:

• Own the content strategy and monthly roadmap, aligned to product launches, events, and trending topics
• Communicate, maintain and enforce an editorial calendar that keeps the team focused and on schedule
• Lead the production of high-quality and engaging content across a variety of formats, including blog posts, web pages, research reports, case studies, infographics, and videos
• Uphold the bar for accuracy, voice, and editorial standards
• Partner with our in-house team to optimize content for search visibility and AEO to drive site traffic and qualified conversions
• Collaborate with subject matter experts to develop thought leadership content that earns SpyCloud recognition as the authoritative voice in identity threat protection
• Develop assets that support lead generation and nurture campaigns in collaboration with the demand gen and product marketing teams
• Plan and execute multi-channel distribution strategies across web, email, and social channels
• Map content to target personas and key verticals, tailoring messaging to specific pain points and buying triggers
• Analyze content performance metrics and use data to optimize content strategies and prioritize the highest-impact content
• Lead and mentor a team of content creators and agency partners, fostering a collaborative and high-impact creative culture
• Serve as a steward of SpyCloud's editorial voice and content standards across all channels and contributors

Requirements:

• 6+ years of experience in cybersecurity content marketing, with strong experience in writing and copy-editing
• Bachelor's degree in Marketing, Communications, Journalism, or a related field
• Track record of building content programs that demonstrably contributed to pipeline and revenue
• Strong storytelling skills and the ability to translate complex technical concepts into engaging content
• Knowledge of SEO/AEO best practices and content optimization techniques
• Data-driven mindset with the ability to measure and analyze content performance
• In-depth experience with website content and ability to stage and review web content on Wordpress
• Experience managing internal content contributors as well as third-party vendors and freelancers to meet content objectives
• Adaptable and proactive mindset with a passion for staying updated on industry trends
• AirOps experience is a plus