Manager, Ecommerce Marketing

Better Talent Advisors is a well established company in the industrial supply space seeking a Marketing leader to build out the E-commerce marketing function in house. The role involves driving the overall E-commerce marketing strategy, managing vendors, and leveraging data to enhance marketing performance.

Responsibilities:

• Drive the overall E-commerce marketing strategy to double online sales within 12 months
• Evaluate current marketing infrastructure, architecture and strategies and drive continuous improvement
• Implement, run, and work in various paid and organic marketing tools to monitor traffic data and act accordingly
• Source and manage vendors, contractors, and partners with an emphasis on offshoring
• Design, implement, and manage various projects and programs
• Design and execute various paid and organic acquisition strategies including online and other media channels
• Hire and grow an internal team as needed

Requirements:

• First and foremost you are a subject matter expert in paid and organic search marketing (particularly google adwords)
• You are knowledgeable about GA4 standards and the impact of these standards vs universal analytics
• You intimately understand the limitations and intricacies of Google adwords, keywords, tag manager, various bidding paradigms, etc
• You have had direct ownership of an annual marketing budget of at least $1 Million. Ideally $3M+
• You have hands-on, direct and deep experience running various tools for paid and organic search and are comfortable working in them on a daily basis
• Minimum 3+ years in a B2B e-commerce environment with massive number of SKUs (minimum 1 million SKUs)
• Experienced writing job ads, project plans, and recruiting offshore resources through platforms such as upwork
• Experienced sourcing and managing offshore teams for projects and programs both long and short term
• Candidates coming from electrical supply, industrial supply and related industries are highly preferred
• Strong plus if you have in-housed an ecommerce marketing function in a company that had previously relied on an agency to drive the function prior to your joining
• Strong plus if you have built an e-commerce function from the ground up