Growth Marketing Manager

First Gen Financial is a fast-growing, purpose-driven B2B financial services company offering a proprietary insurance product for employers. The Growth Marketing Manager will own brand strategy, multi-channel lead generation, customer journeys, campaign execution, vendor management, and marketing performance across the employer benefits market.

Responsibilities:

• Develop and execute a comprehensive brand strategy across social media, traditional media, PR, and events that reinforces First Gen’s positioning in the B2B health and life insurance market
• Build and optimize lead generation campaigns targeting key ICPs across specific industries, with a target of 50%+ qualified appointment booking rate for sales and partnerships teams
• Design and manage the full employer and employee customer journey from onboarding and launch through long-term engagement and retention
• Lead campaign management across Sales, Partnerships, and Customer Success — ensuring message consistency, timing alignment, and measurable outcomes
• Develop and manage compliance-focused paid advertising programs that generate qualified interest and convert to booked appointments
• Partner directly with the CEO and COO on thought leadership initiatives, brand positioning, and strategic communications that elevate First Gen as a trusted authority for employers
• Manage external creative, media, and technology vendors — driving accountability to deadlines and performance benchmarks
• Track, analyze, and report on campaign performance, pipeline contribution, and marketing-sourced revenue
• Plan and execute campaigns across email, LinkedIn, paid channels, and events — from brief to launch to optimization
• Monitor lead quality, booking rates, and pipeline contribution in CRM; identify gaps and iterate quickly
• Create and manage content calendar across social, email, and owned channels to maintain consistent brand presence
• Collaborate with Account Executives and BDRs to align marketing outputs with active sales plays and ICP targeting
• Build and refine nurture sequences for both employer prospects and enrolled employer groups
• Coordinate event logistics for trade shows, webinars, and employer-facing activations — end to end
• Review vendor deliverables, provide feedback, and ensure on-time execution
• Brief leadership weekly on marketing performance, campaign status, and upcoming initiatives

Requirements:

• 3–5+ years of marketing experience in a high-growth environment, ideally in insurance, employee benefits, health tech, or adjacent B2B financial services
• Demonstrated ability to lead strategy and execute — this role requires both; outsourcing thinking is not an option
• Proven full-funnel marketing experience: brand awareness through MQL, SQL, and closed-won attribution
• Experience managing external vendors and agencies with clear accountability for deliverables and timelines
• CRM proficiency (HubSpot, Salesforce, or equivalent) and comfort working within structured pipeline reporting
• Strong understanding of compliance requirements for financial services and insurance advertising
• High business acumen, emotional intelligence, and the consultative communication skills to operate effectively across sales, leadership, and client-facing contexts
• Self-directed and highly organized — you thrive with autonomy and hold yourself to a high standard without external pressure
• Working knowledge of Section 125 plans, MEC, or similar tax-advantaged benefit structures strongly preferred