SME - Meta Social Media Marketing

United States of America

Full Time

4 hours ago

Visa Sponsor

Key skills

Meta Ads ManagerMeta Business ManagerMeta Events ManagerMeta Campaign hierarchyMeta audience typesAI-driven targetingCreative testing frameworksMeta PixelConversions APIAttribution troubleshootingData quality troubleshootingKPI analysisGA4 integrationA/B testingIncrementality measurementMeta Certified Marketing Science ProfessionalMeta Certified Creative Strategy ProfessionalMeta ShopsCommerce ManagerWhatsApp Business toolsThreads strategyAutomation rulesScaling strategiesGeo-lift testingLooker StudioPower BITableauCurriculum developmentInstructional designCanvaAdobe PhotoshopAdobe Premiere ProFigmaCapCutAIGenerative AIAnalyticsLookerBIMentoringPhotoshopCommunication

About this role

SweetRush Inc. is a global leader in learning and development, seeking a Subject Matter Expert (SME) for their META Social Media Marketing Professional Certificate program. The role involves validating and shaping the curriculum to reflect the real-world responsibilities and skills of social media marketing professionals, ensuring learners are equipped with in-demand capabilities for the job market.

Responsibilities:

Review and validate the job responsibilities, required skills, and portfolio artifacts outlined in the Job Task Analysis (JTA) for accuracy, completeness, and relevance to current hiring practices
Participate in JTA alignment calls to discuss findings and reach consensus on curriculum scope
Advise on prioritization of skills as "must-have" vs. "nice-to-have," and identify which require only conceptual understanding vs. hands-on practical mastery
Recommend realistic, feasible portfolio artifacts/projects that will effectively showcase a learner's skill mastery to employers
Provide input on industry-standard certifications, tools, and software that should be reflected in the curriculum
Review draft course content and learning objectives for technical accuracy and real-world relevance
Share insight on emerging trends (e.g., AI-driven targeting, Generative AI workflows) to keep the certificate current

Requirements:

Hands-on professional experience managing Meta advertising campaigns using Ads Manager, Business Manager, and Events Manager
Strong knowledge of Meta's Campaign → Ad Set → Ad hierarchy, audience types (Core, Custom, Lookalike), and AI-driven targeting features (e.g., Advantage+)
Experience with creative testing frameworks, platform-specific content formats (reels, stories, carousels), and AI-assisted content generation
Practical knowledge of Meta Pixel, Conversions API (CAPI), attribution, and data quality troubleshooting
Ability to analyze and interpret KPIs (CPA, ROAS, CAC, CTR, CPM) and integrate Meta data with GA4 for cross-channel reporting
Experience running A/B tests and understanding incrementality/lift measurement
Strong written and verbal communication skills, with the ability to translate technical/advertising concepts into clear curriculum content
Create screencasts with instructional content
Meta Certified Marketing Science Professional or Meta Certified Creative Strategy Professional (Meta Blueprint)
Experience with Meta Shops/Commerce Manager, WhatsApp Business tools, or Threads strategy
Familiarity with automation rules, scaling strategies (CBO, broad targeting), or geo-lift/holdout testing
Experience with analytics/reporting tools such as Looker Studio, Power BI, or Tableau
Background in curriculum development, instructional design, or training/mentoring others
Familiarity with creative production tools (Canva, Adobe Photoshop/Premiere Pro, Figma, CapCut)