Senior Marketing Manager

Auxi is an innovative, fast-growing AI technology company headquartered in Boston. They are seeking a Senior Marketing Manager to own the growth engine end to end, focusing on demand generation, marketing automation, content strategy, SEO, and website management.

Responsibilities:

• Define the channel mix, set the testing roadmap, and drive qualified pipeline from paid acquisition, LinkedIn ABM programs, emerging channels, and retargeting
• Own HubSpot as the system of record. Architect lifecycle stages, lead routing, nurture sequences, and dashboards so every inbound signal has a defined path and leadership can see funnel health at a glance
• Keep qualification filters honest so sales works real prospects. Instrument the automation layer so silent failures surface before they cost pipeline
• Build and execute a product-led content strategy that drives durable organic pipeline. Translate customer research and competitive gaps into a publishing cadence and ship it
• Own the site as a growth surface, not a brochure. Publish, test, and improve through Webflow without creating engineering dependency
• Run our review programs (e.g., G2 reviews) as a repeatable, systematized engine
• Build clean reporting on pipeline contribution, CAC, and funnel performance. Partner with sales on ICP targeting, routing logic, and handoff quality

Requirements:

• 3 to 7 years in B2B SaaS demand generation or growth marketing, with direct ownership of at least two or three of the core channels this role requires: paid, lifecycle, content, or SEO
• Deep, hands-on HubSpot expertise: workflows, sequences, lifecycle stages, routing, and reporting. You have architected this yourself, not just worked within a system someone else built. This is non-negotiable
• A system-builder mindset paired with martech fluency. You map manual handoffs and failure points. You know when to automate, when to instrument, and when a process is too fragile to leave undocumented
• Paid demand gen craft, especially on LinkedIn and account-based programs, paired with enough content and SEO sense to shape a product-led plan and turn performance data into decisions
• Comfort owning execution end to end in a lean, fast-moving environment: strong judgment on priorities, working command of Webflow or a comparable CMS, and the ability to operate without a large team beneath you
• ABM program experience with tight sales-marketing alignment
• Familiarity with G2 review generation as a credibility and pipeline lever
• Light design direction experience