Strategic Segment Marketing Manager (Google Cloud)

Fractal is a strategic AI partner to Fortune 500 companies, aiming to power human decision-making in enterprises. They are seeking a Strategic Segment Marketing Manager to lead targeted marketing campaigns and events for Google Cloud, focusing on the North American startup ecosystem and industry verticals across Canada.

Responsibilities:

• Own the development and execution of segment-focused marketing programs and events (both owned and third-party) to generate leads, pipeline, and opportunities across the US and Canada
• Lead end-to-end event logistics including AV production, vendor management, invitations, catering, transportation, speaker coordination, signage/shipping, and onsite execution across pre-, during, and post-event phases
• Project-manage integrated campaign and event delivery by coordinating timelines, stakeholders, budgets, and agencies/vendors to ensure high-quality, on-time execution
• Partner cross-functionally with Sales, Global Campaigns, Regional Marketing, and Partner Marketing to align go-to-market activities with segment pipeline goals
• Define and deliver GTM strategies that increase awareness and adoption of Google Cloud solutions among startup founders, CXOs, IT professionals, and business decision-makers
• Track, analyze, and report on the results and impact of marketing activities — including leads, pipeline, and marketing-influenced revenue — using CRM and marketing automation tools, translating data into ROI insights and optimization recommendations

Requirements:

• 8+ years of technology or enterprise marketing experience, including campaign and event execution
• Experience managing event execution and sponsorships, including planning, day-of logistics, and staffing
• Project management skills with proven ability to manage agencies/vendors and multiple programs simultaneously
• Hands-on experience with CRM systems (e.g., Salesforce) and marketing automation tools (e.g., Marketo) to track and assess campaign effectiveness
• Strong ability to work cross-functionally with marketing, sales, and operations stakeholders
• Demonstrated ability to engage and communicate with senior stakeholders, including Sales, Partner, and Solution leadership
• Excellent written and verbal communication skills
• US or Canada-based (Bay Area preferred for Startup role; Toronto or Montreal for Canada role) with willingness to travel as required
• 8+ years of B2B marketing experience with startup, industry vertical, or AI/cloud solution expertise
• Prior experience working in or marketing to startups (Bay Area role)
• Experience with industry vertical programs such as Financial Services or Retail (Canada role)
• French language skills, written and oral (an asset for the Montreal/Canada role)
• Strong writing and content development expertise
• Strong problem-solving, strategic, and analytical capabilities with a track record of delivering against measurable marketing metrics
• Familiarity with Google Cloud solutions including Vertex AI, BigQuery, and App Engine