Senior Marketing Manager

Lightstream.io is a company specializing in cloud, security, and connectivity solutions, and they are seeking a strategic and hands-on Senior Marketing Manager. This role is responsible for leading and executing comprehensive marketing initiatives that drive brand engagement, operational excellence, and revenue growth.

Responsibilities:

• Partner with executive leadership to align marketing initiatives with business objectives and annual growth targets
• Own and manage the marketing budget, ensuring efficient allocation of resources and fiscal responsibility
• Track and report on marketing performance, ROI, and campaign effectiveness in collaboration with Finance
• Develop strategy and execution plans for key internal initiatives such as Sales Kick-Off and President’s Club
• Manage Microsoft and AWS co-op funding programs in partnership with Finance, ensuring compliance and accuracy
• Maintain marketing spend tracking and ROI reporting tools
• Oversee reconciliation of marketing expenditures across campaigns and finance teams
• Evaluate and align event proposals with company strategic goals
• Lead end-to-end planning and execution of internal and external events, ensuring high-quality experiences
• Manage logistics including venue sourcing, vendors, travel, and on-site coordination
• Serve as the primary liaison across departments for event planning and execution
• Develop event communications including invitations, landing pages, and promotional materials
• Maintain and evolve the corporate event playbook with best practices
• Analyze and report post-event performance and ROI to leadership
• Act as the primary liaison for the company website, managing external vendors for performance and UX optimization
• Ensure website content is current, aligned with campaigns, and consistent with brand standards
• Oversee selection, procurement, inventory, and distribution of branded merchandise
• Lead creative direction for promotional items while considering sustainability and environmental impact
• Collaborate on development of marketing assets including blogs, videos, and campaign materials
• Support creation of sales enablement content such as presentations, service briefs, and case studies
• Ensure all content aligns with brand voice, messaging, and visual identity
• Support social media content strategy in collaboration with internal stakeholders
• Provide guidance and support to marketing team members as applicable
• Partner closely with sales, finance, product, and executive teams to drive alignment
• Support internal communication, reporting, and process improvement initiatives

Requirements:

• 5+ years of progressive marketing experience, including 3+ years in a senior or leadership role
• Proven success developing and executing integrated marketing strategies that drive revenue growth
• Previous experience taking direction from C-level executives
• Strong expertise in marketing operations, campaign measurement, and ROI analysis
• Demonstrated experience managing budgets and aligning marketing investments to business outcomes
• Experience with partner marketing and co-op funding programs (e.g., Microsoft, AWS)
• Deep experience planning and executing events of varying scale and complexity
• Strong content development and brand management capabilities
• Familiarity with sales enablement frameworks and tools
• Experience working with CMS platforms and website management
• Proficiency with CRM and marketing automation platforms (e.g., Microsoft Dynamics, HubSpot) and analytics tools
• Strong project management and organizational skills with the ability to manage multiple priorities
• Proven ability to influence and collaborate across cross-functional teams
• Strong executive presence and experience presenting insights to leadership
• Excellent written and verbal communication skills
• Strategic thinker with a hands-on, execution-focused mindset
• Highly organized, detail-oriented, and adaptable in a fast-paced environment
• Creative problem solver with strong decision-making abilities
• Experience in high-growth or scaling organizations
• Background managing merchandise and corporate gifting programs
• Knowledge of sustainable marketing practices
• Willingness to travel as needed
• You must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future
• Experience in B2B, technology, cloud, or professional services marketing strongly preferred