Codvo.ai is an AI & Data native modern engineering services company. They are seeking an AI Native Growth Marketer to own top-of-funnel marketing efforts, utilizing AI to enhance capacity and execution velocity while driving qualified meetings and sourced pipeline from target accounts.
Responsibilities:
- Define and maintain ICP and priority segments with Sales
- Build and refresh named account + look-alike lists using AI + Clay/Apollo/ZoomInfo/LinkedIn
- Ensure key contacts and buying groups are identified and enriched for ≥90% of active target accounts
- Design and run multi-touch outbound (email + LinkedIn) to ICP accounts
- Turn Codvo’s case studies and delivery wins into look-alike offers, sequences, and simple landing pages
- Use AI co-pilots to research, draft, and optimize so you can launch 2–3 meaningful new tests/month (segment, offer, message, or channel)
- Provide SDRs with AI-assisted lists, sequences, and messaging that are execution-ready
- Join weekly SDR/AE reviews to inspect meetings, SQLs, and pipeline from your campaigns
- Use AI-summarized call notes and replies to refine messaging and target segments
- Maintain a simple dashboard: meetings, SQLs, sourced pipeline, conversion rates
- Run A/B tests on subject lines, hooks, offers, cadences; use AI to rapidly analyze performance
- Send a concise weekly update: what launched, what it produced, and what you are changing next
- Set up and maintain journeys/automation in CRM/MA (Zoho/HubSpot/etc.)
- Ensure UTM, form, and campaign tracking are in place and reliable
- Keep account and contact data clean and segmented so AI-driven workflows (enrichment, scoring, personalization) stay effective
Requirements:
- 5–8 years in B2B demand gen / growth (services, SaaS, or data/AI)
- Proven history of hitting numeric targets for meetings, SQLs, and pipeline
- Hands-on with CRM/MA (Zoho/HubSpot/Salesforce)
- Hands-on with prospecting/enrichment tools (Apollo/ZoomInfo/Clay/LinkedIn Sales Navigator)
- Comfortable with basic analytics/dashboards (CRM reports, GA or similar)
- Strong outbound copywriting for email and LinkedIn (clear, direct, value-led)
- Comfortable turning technical AI/data work into sharp business-value offers
- High ownership: plan → execute → measure → adjust, without hand-holding