Principal Product Marketing Manager

Circle is one of the world’s leading internet financial platform companies, building the foundation of a more open, global economy through digital assets and payment applications. The Principal Product Marketing Manager will lead product marketing for Circle’s Digital Assets product pillar, defining how products are positioned, launched, and adopted globally while partnering closely with Product, Business Development, and Marketing teams.

Responsibilities:

• Define and execute end-to-end go-to-market strategies for digital asset products, from market validation through launch and post-launch optimization
• Develop clear, differentiated positioning and messaging that articulates the value of Circle’s digital asset solutions across key customer segments
• Partner with Product to influence roadmap priorities using customer insights, competitive intelligence, and market trends
• Lead global product launches, coordinating cross-functional teams to ensure successful execution and adoption
• Build sales and partner enablement materials, including training, narratives, and customer-facing content to drive revenue and usage
• Own competitive intelligence efforts, delivering actionable insights that inform strategy and strengthen market differentiation
• Drive strategic, cross-functional initiatives that expand Circle’s digital asset ecosystem and accelerate growth across products and markets

Requirements:

• 8+ years of product marketing experience, including ownership of go-to-market strategy, product launches, and positioning
• Experience in fintech, payments, crypto, or financial services, with strong understanding of market dynamics and customer needs
• Proven ability to translate complex technical concepts into clear, compelling customer-facing narratives
• Demonstrated success influencing cross-functional stakeholders and driving alignment across Product, Marketing, and Business teams
• Strong analytical skills with experience using data to inform strategy, positioning, and go-to-market decisions
• Experience leading large, ambiguous projects with high ownership and accountability
• Experience in crypto or blockchain ecosystems, including stablecoins, digital assets, or payments infrastructure
• Familiarity with institutional financial products, trading, treasury, or liquidity management solutions
• Experience working in high-growth or rapidly evolving environments with global product launches