Senior Product Marketing Manager

GoodLeap is a technology company delivering financing and software products for sustainable solutions. They are seeking a results-driven B2B/B2B2C Senior Product Marketing Manager to lead go-to-market strategy and execution across payments technology, financing solutions, and SaaS products for home improvement trades.

Responsibilities:

• Own and execute go-to-market strategies for B2B payments technology and financing products, with growing responsibility for new SaaS platform capabilities for home improvement trades
• Develop clear, differentiated product positioning and messaging across payments acceptance, financial workflows, and business operations
• Partner closely with Product, Sales, Customer Success, and Creative to ensure alignment between product strategy, customer needs, and commercial execution
• Support early-stage SaaS product go-to-market strategy and execution, including positioning, messaging, and launch readiness
• Lead cross-functional launches and adoption campaigns for payments and financing products, including new features, programs, and product releases
• Collaborate with Marketing and Sales to deliver integrated campaigns across lifecycle, demand generation, and customer communications
• Test, refine, and optimize messaging, channels, and tactics to drive adoption, usage, and revenue impact
• Enable Sales and Account teams with messaging frameworks, pitch decks, competitive positioning, customer-facing assets, and training materials
• Support acquisition, activation, and expansion motions by aligning product messaging to contractor, SMB, enterprise, and strategic partner needs
• Work closely with Sales to refine ICPs, qualification criteria, and funnel strategy across payments, financing, and SaaS offerings
• Define and track KPIs tied to adoption, activation, conversion, retention, and product-led revenue growth
• Analyze campaign and product performance to surface insights and continuously optimize go-to-market execution
• Champion data-driven decision-making across product marketing initiatives
• Develop a deep understanding of how contractors and home improvement professionals manage payments, financing, and day-to-day business operations
• Conduct customer, market, and competitive research to inform product positioning and roadmap influence
• Translate insights into actionable recommendations for Product, Growth, and Leadership teams

Requirements:

• 7+ years of experience in B2B or B2B2C product marketing, with 4+ years of highly relevant experience within fintech, merchant services, payments technology, or financial services platforms, preferred
• Strong understanding of merchant services or B2B payments, financing products, and the operational needs of home improvement trade businesses
• Experience supporting early-stage or evolving product lines, including contributing to go-to market strategy ahead of full launch
• Proficiency with product marketing, analytics, and campaign tools
• Highly analytical with strong storytelling, positioning, and messaging skills
• Excellent communication, collaboration, and stakeholder management abilities
• Comfortable operating in fast-paced, high-growth environments with evolving product roadmaps