Product Marketing Manager, GTM & Launch

Owner.com is an AI-native system designed to help local business owners, particularly in the restaurant sector, succeed in the digital age. They are seeking a Product Marketing Manager to build and run their launch and go-to-market system, ensuring successful feature releases and customer adoption.

Responsibilities:

• Build and run our launch system: clear logic for which releases reach customers, and how each one lands with a done-for-you base that expects results from Owner, not endless emails
• Own launch success and adoption metrics for releases that require real customer action (e.g., releases a customer has to set up, configure, or use proactively). Set the bar, instrument the work, iterate until it lands
• Run a cadence customers can rely on to stay current. E.g., regular customer newsletters, feature release sessions (working toward Shopify Editions caliber), and the in-product moments in between
• Execute launches end to end across all marketing channels, in-product surfaces, case studies, Guru, and Support content, so the work doesn't fragment across our teams
• Ladder case studies and proof points to Owner's platform story, so launches connect to the bigger picture rather than landing as one-off feature blasts. (In other words, Owner is more than the sum of its features, help customers understand that as the product grows.)
• Partner with Enablement to build rolling adoption programs across Sales, CS, and Support that keep customer-facing teams current, without leaning on 'one more training' as the answer
• Sit with Product from the earliest stage (scoping new functionality), so go-to-market and messaging are considered before even one line of code is written. Do not expect this role to be 'launch bolted on at the end'

Requirements:

• 3-6 years of proven tech marketing experience in product marketing, GTM, or a closely related role
• You've played a key part of a launch system that drove real impact. One that balanced product velocity, customer awareness and adoption, and a real respect for customer time and bandwidth. You can speak to the specifics
• You're obsessed with AI upside. You currently use AI to move faster without sacrificing accuracy. You have ideas brewing on using AI in a GTM program that you're excited to apply here
• You have a strong and novel POV on what GTM looks like as AI compresses engineering time and the product roadmap accelerates. You have a strong POV on enabling customer-facing teams without 'one more training session' as the crutch
• You are highly organized and use workflows to keep your finger on every pulse that matters. You've either partnered closely with Enablement OR personally owned enablement work for customer-facing teams. You know how to make Sales, CS, and Support confident on what shipped
• You are a world-class communicator who presents and writes in a precise, compelling style. You're comfortable switching from 'must-be-understood' customer comms to 'rally the enthusiasm' internal comms, and every style in between