PRODUCT MANAGER - CUSTOMER IDENTITY, COMMUNICATIONS, AND COMMERCE

Cella is a digital product organization seeking a Product Manager for Customer Identity, Communications, & Commerce. In this role, you will own the strategy and execution for user-facing verticals, guiding the complete product lifecycle and collaborating with various teams to enhance user experiences across digital platforms.

Responsibilities:

• Strategic Roadmap Alignment: Ensure the product roadmap is directly tied to core business objectives. You will prioritize features that deliver measurable value, address market demands, and drive growth
• Acquisition & Conversion Optimization: Leverage user feedback, behavioral data, and commercial insights to refine registration, subscription sign-ups, upgrades/downgrades, and newsletter opt-ins
• CDP & Lifecycle Journeys: Partner closely with Marketing and CRM teams to support Customer Data Platform (CDP) integrations, run audience segmentation, and build automated, personalized lifecycle communication flows
• End-to-End Execution: Collaborate with PMO, engineering, and QA teams in an agile environment to build, test, and deploy features that boost conversion rates, identity resolution, and long-term user retention
• Technical Specifications: Translate high-level business goals into actionable user stories, technical requirements, and product specs, collaborating with engineers to build highly scalable solutions

Requirements:

• 4+ Years of Digital PM Experience: Proven track record of leading product initiatives through cross-functional agile teams using data-driven methodologies
• Deep Subscription Expertise: Practical experience managing subscription models, transactional workflows (upgrades/downgrades), and lifecycle communication strategies (free trials, conversions, retention, and win-backs)
• Email & CDP Segmentation: Hands-on experience designing user segments, triggering automated email/journey workflows, and partnering with technical and marketing teams to ensure flawless end-to-end data delivery
• Strategic PM Mindset: A true product owner who can autonomously champion a vertical and manage stakeholders (rather than just managing a tactical backlog). You think holistically about both UX and backend architecture, and you are coachable, highly adaptable, and eager to master new product domains
• Agile Proficiency: Extensive experience navigating fast-paced agile environments and managing team workflows utilizing Jira
• Collaborative Communicator: Exceptional communication skills with the ability to translate complex concepts between technical and non-technical stakeholders. You possess a strong design, visual, and information architecture vocabulary