Senior Product Marketing Manager

ServiceTrade is a best-in-class field service management platform that helps commercial fire protection and mechanical service contractors build efficient and growing businesses. The Senior Product Marketing Manager will be responsible for shaping product positioning and go-to-market strategies, collaborating with cross-functional teams to drive product adoption and market success.

Responsibilities:

• Develop clear, differentiated messaging and positioning that resonates with ServiceTrade’s core personas across fire protection and mechanical service
• Validate and refine messaging through customer insights, testing, and collaboration with Sales and Product
• Lead go-to-market planning and execution for new product releases and feature launches, including AI-powered capabilities
• Build launch briefs, messaging guides, and cross-functional alignment plans that ensure successful adoption
• Create high-impact GTM content such as pitch decks, product one-pagers, datasheets, videos, and demo narratives
• Maintain competitive intelligence on key players, emerging technologies, and market dynamics
• Develop and update competitive battlecards, positioning guidance, and insights for Sales and Product teams
• Partner closely with Product Management to influence roadmap decisions using market, customer, and competitive insights
• Support Sales with talk tracks, objection handling, and persona-aligned messaging that improve win rates
• Craft compelling narratives for AI features, focusing on trust, value, and clear customer impact
• Experiment with AI-enabled workflows to improve PMM efficiency, content creation, and GTM processes
• Collaborate with Marketing, Sales, Customer Success, and RevOps to ensure consistent product storytelling across all touchpoints
• Synthesize customer feedback, market signals, and product performance data into actionable recommendations
• Serve as the internal expert on your assigned product areas—providing clarity, alignment, and momentum across teams
• Other duties as necessary

Requirements:

• 7+ years of B2B SaaS product marketing experience (or equivalent strategic marketing role)
• Proven success developing product messaging, positioning, and value propositions
• Strong project management and organizational skills
• Ability to translate complex technical concepts into clear, compelling narratives
• Experience with competitive intelligence, market analysis, and building competitive tools (battlecards, competitor briefs)
• Strong cross-functional collaboration skills; able to work closely with Product, Sales, Marketing, and Customer Success
• Excellent written and verbal communication skills; confident presenter and storyteller
• Analytical mindset with the ability to validate messaging, evaluate market signals, and make data-informed recommendations
• Curiosity about AI and how it can improve both product marketing workflows and customer experience
• Experience in commercial contracting, field service management, or software used by service technicians or operational teams