Product Marketing Manager

GC AI is the fastest-growing and most trusted legal AI platform for in-house legal teams. They are seeking a Product Marketing Manager to help translate their rapidly moving product into clear, differentiated market stories and ensure that customers, prospects, and internal teams understand the value. This role involves leading product launches, developing value propositions, and collaborating across various teams to enhance go-to-market strategies.

Responsibilities:

• Lead end-to-end product and feature launches, from messaging to GTM readiness
• Develop segment-specific value propositions (Individual, Team, Enterprise)
• Translate complex legal + AI capabilities into clear, accurate, and compelling messaging
• Own positioning and narrative, including differentiators and workflow storytelling
• Ensure consistent messaging across website, product, and sales materials
• Partner on pricing, packaging, segmentation, and ICP refinement using customer insights
• Build and maintain Sales & CS enablement (talk tracks, competitive briefs, training, and materials)
• Drive customer and competitive intelligence (interviews, win/loss analysis, market tracking)
• Support adoption and expansion through lifecycle messaging, in-product education, and customer proof points
• Measure performance and continuously iterate on messaging, launches, and GTM strategy

Requirements:

• 5-7 years of B2B product marketing experience with clear results
• Experience marketing technical or AI-driven products; legal or regulated audiences a plus
• Ability to simplify complex workflows and technical concepts without losing accuracy
• Strong writing, editing, and storytelling skills
• Experience building enablement and content assets from scratch
• Strong project management and cross-functional partnership skills
• Data-aware; comfortable using usage data, funnel metrics, and competitive insight
• Comfortable operating in a fast-moving, high-growth environment
• High ownership, strong follow-through, low ego