Growth Marketing Lead

Launch Day is seeking a Growth Marketing Lead to manage the full growth funnel, focusing on acquiring and activating users while ensuring their long-term success. The role requires a hands-on approach to develop growth strategies, create content, and analyze data to drive organic growth.

Responsibilities:

• Own the entire growth funnel: acquisition, activation, retention, and revenue
• Build and execute content strategy — blog, newsletter, social, community
• Drive SEO growth through programmatic and editorial content
• Design and run product-led growth experiments (onboarding, activation, referrals)
• Manage a modest paid marketing budget ($5-10K/mo) for high-ROI experiments
• Analyze funnel data and find the biggest leverage points
• Build and grow the GetLaunchDay community (Twitter, Discord, newsletter)
• Create launch campaigns for new features and product updates

Requirements:

• 4+ years in growth, digital marketing, or demand generation for SaaS
• Proven track record growing a B2B or B2C SaaS product
• Deep understanding of content marketing and SEO
• Comfortable with data — SQL or analytics tools (Amplitude, Mixpanel, PostHog)
• Strong writing skills — you can write a compelling blog post or landing page
• Experience with product-led growth mechanics (onboarding, activation loops)
• Founder mindset — you think about growth holistically, not just campaigns
• Previous startup experience (founder, early-stage growth hire)
• Experience marketing to founders or indie hackers
• Community building experience (Slack, Discord, newsletter with 5K+ subscribers)
• Basic design skills (can create simple graphics and social images)
• Public speaking or podcast experience