Director, Performance Marketing and Growth

Imagine is a company focused on immersive experiences, and they are seeking a Director of Performance Marketing and Growth. This strategic leadership role will drive audience growth and revenue optimization through comprehensive digital marketing strategies, particularly for high-profile exhibitions like Harry Potter: The Exhibition.

Responsibilities:

• Lead digital growth strategy across Imagine’s portfolio of touring experiences, with primary responsibility for Harry Potter: The Exhibition
• Develop and execute comprehensive performance marketing strategies designed to maximize awareness, consideration, conversion, and ticket revenue
• Partner with senior leadership to align digital marketing initiatives with business objectives, attendance goals, and revenue targets
• Establish growth frameworks, testing roadmaps, and optimization strategies that improve marketing efficiency and drive measurable business impact
• Translate audience insights, market trends, and performance data into actionable recommendations that inform strategic decision-making
• Own performance marketing across paid social, paid search, display, programmatic, video, retargeting, and emerging digital platforms
• Drive continuous improvement of key performance metrics including ticket sales, conversion rate, CPA, ROAS, CTR, CPM, and average ticket price
• Develop audience segmentation, remarketing, and personalization strategies that increase conversion and maximize lifetime value
• Lead structured testing initiatives across creative, audience targeting, landing pages, offers, pricing strategies, and messaging
• Identify demand trends, growth opportunities, and optimization recommendations across markets and audience segments
• Manage and optimize digital media investments across multiple campaigns, markets, and exhibition launches
• Develop budget allocation strategies that align with demand patterns, inventory availability, seasonal trends, and revenue objectives
• Monitor budget pacing and channel performance to ensure efficient use of marketing resources and achievement of attendance goals
• Partner with internal stakeholders and external agencies to build attribution models, reporting frameworks, and performance dashboards tied to ticketing systems
• Lead relationships with external media agencies and digital marketing partners
• Establish clear scopes of work, performance expectations, KPIs, reporting standards, and optimization processes
• Ensure agency partners provide timely reporting, strategic recommendations, and proactive performance improvements
• Collaborate with Creative, Brand, and Content teams to develop and continuously improve campaign assets through testing and optimization
• Partner with the Director of Digital Marketing to optimize websites, landing pages, and ticket purchase pathways to improve conversion performance
• Collaborate on lifecycle marketing initiatives including email nurture programs, presale campaigns, urgency messaging, and retention efforts
• Build customer journey frameworks that improve acquisition efficiency and support conversion within timed-entry ticketing environments
• Work cross-functionally with Brand, Creative, Ticketing, Operations, and Finance teams to align marketing efforts with business priorities and operational requirements
• Establish performance measurement frameworks that provide visibility into campaign effectiveness and revenue contribution
• Deliver concise executive reporting highlighting performance trends, optimization opportunities, and strategic recommendations
• Create actionable dashboards and reporting tools that support forecasting, decision-making, and continuous improvement
• Champion a culture of accountability, testing, learning, and performance optimization across all digital marketing initiatives

Requirements:

• 7–10+ years of experience in digital marketing, performance marketing, growth marketing, or related leadership roles
• Proven success driving revenue growth, ticket sales, or consumer conversion within entertainment, attractions, live events, travel, e-commerce, or experiential industries
• Deep expertise in paid media strategy and execution across Google Ads, Meta, programmatic, paid social, video, and emerging platforms
• Strong understanding of attribution modeling, conversion rate optimization, audience segmentation, and full-funnel marketing strategy
• Experience managing significant digital media budgets across multiple campaigns or geographic markets
• Demonstrated success leading agency relationships and driving accountability for performance outcomes
• Strong analytical capabilities with the ability to transform complex data into clear business insights and recommendations
• Experience working with analytics, reporting, CRM, and ticketing platforms
• Exceptional communication and presentation skills with the ability to influence senior leadership and cross-functional stakeholders
• Experience within themed entertainment, touring exhibitions, attractions, live events, sports, media, or premium consumer brands
• Experience marketing globally recognized intellectual property or franchise-driven experiences
• Familiarity with fan-based marketing strategies and community-driven audience development
• Experience optimizing demand generation within timed-entry or capacity-controlled ticketing environments
• Experience supporting international campaigns across multiple markets