Lead Product Manager - Ad Formats (Remote - United States)

Yelp is looking for a Lead Product Manager to own ad format strategy and execution across their most important consumer surfaces. In this role, you will define how ads look, where they appear, and how they perform, while collaborating with cross-functional teams to enhance the user experience and drive advertising integration into Yelp's evolving platforms.

Responsibilities:

• Own the product strategy and roadmap for ad formats and placements across Yelp's core surfaces
• Define and test new ad formats and layouts, including how ad content adapts by business type, context, and user intent
• Drive advertising integration into evolving Yelp experiences, including Yelp Assistant, our AI-powered chat interface
• Enhance the UX and design of ad units to improve relevance, performance, and the overall consumer experience
• Partner with Data Science to design experiments, set success metrics, and interpret results — including tradeoffs between user experience and advertiser performance
• Collaborate cross-functionally with Engineering, Design, Search Product, and Ads teams to ship changes that move metrics on Yelp's highest-traffic surfaces
• Work with Ads Auction and Ranking to understand how format decisions interact with targeting and delivery systems

Requirements:

• Experience as a Product Manager in advertising, monetization, or search with a deep understanding of how ad formats, placements, and ad systems work together
• Customer driven: energized by growing revenue and translating both consumers' and businesses' needs into concrete features
• Problem solver: loves breaking down complex, unstructured problems into concrete features from conception to launch
• Effective communicator: able to synthesize and translate between technical and non-technical audiences across stakeholders with complex tradeoffs
• Tech savvy: has experience solving difficult, technically complex ads and product problems
• Strong collaborator: enjoys working across different teams, functions, and product surfaces
• Operational know-how: diligent on improving processes around ads system reliability and metrics monitoring, constantly thinks about how to make processes more efficient
• A Bachelor's Degree or an equivalent work experience is required