CRM Business Analyst - Salesforce

Georgia-Pacific LLC is seeking a CRM Business Analyst with expertise in Salesforce to support its sales team and other departments within the GP Consumer Products Group. The role involves providing administration for Salesforce, configuring custom objects, and partnering with cross-functional teams to implement process changes and develop metrics.

Responsibilities:

• Provide security and administration for Salesforce and other supporting applications
• Configure custom objects, page layouts, validation rules, and reports/dashboards
• Design, build, and maintain automation using Salesforce Flow
• Estimate effort for your own configuration and administration work, and help scope larger requests during planning
• Coordinate with onshore/offshore development resources on handoffs for work beyond admin configuration (e.g., custom code, integrations)
• Apply database and data-modeling concepts to protect process integrity and data cleanliness
• Evaluate and implement third-party and Salesforce add-ons based on value and fit
• Provide user support, troubleshooting, training, and data loads
• Partner with cross-functional teams to implement process changes and develop metrics to measure their effectiveness
• Work with stakeholders to understand pain points and outline potential solutions
• Participation in agile process to communicate priorities, manage backlog and refine user stories
• Maintain technical documentation

Requirements:

• Bachelor's degree
• 2+ years of experience in business or IT functions
• 2+ years as a Salesforce administrator with Sales Cloud on Lightning Experience
• Salesforce Administrator certification
• Consumer products business experience
• Exposure to Service Cloud/Pardot/Account Engagement
• Ability to read and understand Apex to troubleshoot and collaborate with developers
• Experience with Agile / sprint-based delivery (e.g., Azure DevOps) and coordinating with onshore/offshore development resources
• Working knowledge of generative AI and how it applies to CRM and sales workflows, including tools such as Agentforce, Einstein for Sales, and Microsoft Copilot
• Working knowledge of integrating salesforce with external systems