Web & Marketing Analytics Manager

Interactive Strategies is a leading full-service digital agency based in Washington, DC. They are seeking a Web & Marketing Analytics Manager to analyze website analytics, support SEO strategies, and provide tracking support for web and marketing clients.

Responsibilities:

• Analyze website analytics data in Google Analytics (GA4) to identify key insights and opportunities for improvement across clients' digital properties and websites
• Support website development strategies by analyzing clients’ web performance data and recommending new digital KPI measurement opportunities
• Provide Google Analytics (GA4) support to clients, including setup and implementation, troubleshooting, and reporting
• Develop and maintain reporting dashboards in Google Data Studio to provide clients with regular insights into website and marketing campaign performance
• Implement reporting solutions that combine data across sources such as a client’s website, e-commerce and relationship management systems
• Implement and troubleshoot Google Analytics (GA4) and other tracking pixels using Google Tag Manager
• Run A/B testing and other data-driven experiments to optimize website and marketing performance
• Contribute analytics and SEO expertise to new business proposals and pitches, scoping measurement approaches for prospective clients

Requirements:

• Bachelor's degree in marketing, business, statistics, or a related field
• 3+ years of experience in digital marketing or analytics, with a proven track record of success
• Strong analytical skills and experience working in GA4
• Proficiency in tools that support data analysis and visualization such as MS Excel, Google Sheets, Google Data Studio and/or other data visualization tools
• Hands-on experience implementing GA4 event tags and other third-party tagging in Google Tag Manager
• Understanding of SEO and AEO/GEO fundamentals including crawling and indexing, keyword research and analysis, and on-page optimization
• Experience with A/B testing and other data-driven experiments to optimize website and marketing performance
• Familiarity with marketing automation platforms such as HubSpot, EveryAction, Marketo, or similar and using data to inform digital marketing campaigns
• Strong project management skills, with the ability to prioritize tasks and manage multiple projects simultaneously
• Excellent communication skills, with the ability to clearly and effectively communicate insights and recommendations to clients and internal stakeholders
• Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time