Social Media Marketing Manager

Upserve is rebuilding the restaurant POS platform for independent full-service restaurants. They are seeking a Social Media Marketing Manager to lead field marketing, event strategy, and social media presence, focusing on pipeline generation and customer engagement within the hospitality industry.

Responsibilities:

• Plan and execute Upserve’s event and trade show strategy including restaurant industry conferences, regional hospitality events, partner events, and customer activations
• Manage booth planning, logistics, vendor coordination, swag, staffing, and on-site execution
• Partner with Sales and BDR teams to maximize meeting bookings, pipeline generation, and post-event follow-up
• Build and manage educational webinars, product launch events, customer spotlight sessions, and co-marketing events with partners
• Coordinate promotion, registration, content flow, speaker prep, and post-event nurture
• Own Upserve’s social media presence across LinkedIn, Instagram, Facebook, YouTube, and emerging hospitality-relevant platforms
• Develop and manage content calendars, campaign execution, community engagement, and social storytelling
• Create and publish content that highlights restaurant operators, customer success, hospitality culture, product value, and industry trends
• Capture authentic field content from restaurant visits, customer interviews, trade shows, and hospitality events
• Coordinate customer-generated content including short-form video, testimonials, behind-the-scenes restaurant footage, and operational success stories
• Help make Upserve’s brand feel connected to real restaurant operators
• Monitor and engage with conversations across restaurant communities, hospitality social channels, review platforms, and industry conversations
• Help strengthen Upserve’s voice within the restaurant technology ecosystem
• Support PR and thought leadership amplification across social channels
• Track event and social performance metrics including attendance, engagement, pipeline contribution, social reach, and content performance
• Partner with RevOps and Marketing on attribution and reporting
• Partner closely with Sales, Partnerships, Customer Marketing, Product Marketing, RevOps, and Design
• Coordinate with agencies, freelancers, photographers, videographers, and event vendors as needed

Requirements:

• 4–7+ years of event marketing, social media marketing, field marketing, or community marketing experience
• Experience planning and executing trade shows, webinars, and live events
• Strong understanding of modern social media platforms and content strategy
• Excellent communication, organizational, and project management skills
• Ability to manage multiple events and campaigns simultaneously
• Comfort working in fast-moving, cross-functional environments
• Restaurant technology, hospitality, events, SaaS, fintech, or SMB technology experience
• Experience creating social-first content, short-form video, or customer storytelling campaigns
• Familiarity with Salesforce, HubSpot/Pardot, Canva, Figma, webinar platforms, and social scheduling tools
• Experience working with influencers, restaurant operators, or hospitality communities