Marketing Manager, North America - groa beauty

groa beauty is a high-performance beauty brand under the UKLASH group, targeting Gen Z and Gen Alpha. They are seeking an entrepreneurial North American Market Manager to develop and execute the marketing strategy, leading the brand's launch into retail and driving brand awareness across the region.

Responsibilities:

• Develop and execute the marketing strategy for North America
• Lead the go-to-market execution for groa's launch into retail
• Identify opportunities to accelerate awareness, trial and customer acquisition across the region
• Localise global campaigns to maximise relevance and performance. Collaborate closely with the global teams to maximise campaign effectiveness
• Own regional marketing KPIs including awareness, EMV, retail performance and launch success
• Manage and mentor a small but growing team; and all agency partners to deliver best in class results
• Be part of the wider brand strategy to deliver on global awareness
• Develop marketing plans for retail partners, partnering with the global Sales team
• Build retailer activation calendars aligned with key commercial moments
• Develop launch campaigns, sampling strategies, events and retailer activations
• Work closely with the Sales team to maximise retail sell-through and support new business opportunities
• Develop North American influencer and creator strategies with support of global Influencer team
• Deliver impactful launch events and community experiences
• Build relationships with creators, media and industry partners
• Manage our PR agency to deliver great editorial content, product placements and awards for the brand
• Become the internal expert on the North American beauty landscape
• Monitor competitor activity and identify emerging opportunities within the US beauty market

Requirements:

• 4-7+ years' experience in Brand Marketing, Retail Marketing or Integrated Marketing
• Experience launching brands or products within North America
• Experience working with national retailers (Target, Ulta, Sephora, CVS, Walmart or similar preferred)
• Strong understanding of influencer marketing and social-first beauty brands
• Target driven mindset with experience delivering against revenue and growth targets
• Excellent project management skills with the ability to manage multiple priorities
• Passion for beauty, consumer brands and brand building