Digital Growth Marketing Manager

WAVE Drowning Detection Systems is seeking a Digital Growth Marketing Manager to oversee the execution and optimization of their digital marketing strategies. The role focuses on managing customer acquisition channels, enhancing brand presence, and improving customer retention through various marketing initiatives.

Responsibilities:

• Own the SEO and blogging program, including content calendar development, keyword targeting, on-page optimization, publishing coordination, and performance reporting
• Partner with internal stakeholders and outside vendors to create landing pages, blog posts, and conversion paths that generate qualified leads
• Monitor organic traffic, keyword rankings, lead conversion, and content performance using analytics tools and HubSpot reporting
• Support the agentic calling channel by translating outreach insights into segmented messaging, nurture campaigns, and follow-up workflows
• Build and maintain HubSpot lists, workflows, and campaign logic so call outcomes flow into structured lead nurture and pipeline reporting
• Work closely with sales or business development resources to improve targeting, follow-up speed, objection handling, and content alignment
• Manage performance marketing efforts tied to Google PPC, including vendor coordination, budget pacing, conversion analysis, and landing page feedback
• Monitor cost per lead, close rates, and customer acquisition cost by campaign and recommend reallocations based on performance
• Align paid search strategy with SEO, email, social, and event messaging to maintain a consistent acquisition funnel
• Build and launch email campaigns in HubSpot Marketing Hub, including batch emails, nurture workflows, segmented sends, and campaign reporting
• Manage forms, landing pages, CTAs, dynamic lists, and automation rules within HubSpot Marketing Hub
• Create reporting dashboards that track lead generation, email engagement, conversion by lifecycle stage, and campaign ROI
• Plan, execute, attend pre-show, onsite, and post-show marketing programs for 10 to 15 tradeshows (predominately September through April)
• Coordinate with sales, operations, and outside vendors on event promotion, messaging, lead capture, follow-up, and performance analysis
• Ensure event leads are captured in HubSpot and entered into timely nurture or sales follow-up sequences
• Own the company website end to end, including content updates, page builds, landing pages, site structure, and CMS administration
• Manage the relationship with outside development or design vendors where applicable, and coordinate technical fixes, hosting issues, and performance/uptime monitoring
• Maintain site UX, page speed, mobile responsiveness, and conversion-path integrity across the funnel, and ensure new products, campaigns, and content are reflected accurately and on-brand
• Track website analytics (traffic, bounce rate, conversion by page/source) and report on site performance alongside other channel metrics
• Own the social media calendar, content creation or vendor/freelancer coordination, posting cadence, and platform strategy across relevant channels (e.g., LinkedIn for B2B audiences, plus other platforms suited to the customer base)
• Develop messaging that supports brand awareness, product launches, event promotion, and thought leadership, in coordination with sales and leadership
• Monitor engagement, follower growth, and social-driven traffic/leads, and report performance as part of overall channel reporting
• Own marketing communications to the existing customer base, distinct from net-new lead generation, including renewal campaigns, upsell/cross-sell messaging, and customer newsletters or updates
• Build and manage customer marketing workflows in HubSpot (e.g., onboarding follow-up, satisfaction/NPS outreach, review and referral requests, and community-building touchpoints with existing accounts)
• Coordinate with customer success/service delivery and sales to align outreach timing with account health, renewal windows, and product launches

Requirements:

• Minimum 5 years of digital or growth marketing experience in a B2B, technology, services, or consultative sales environment
• Minimum three years of hands-on HubSpot Marketing Hub experience managing email campaigns, workflows, forms, CTAs, landing pages, segmentation, and reporting
• Demonstrated experience managing or closely overseeing SEO, paid search, and email marketing programs with measurable lead generation results
• Experience managing or directly maintaining a company website (CMS platform experience required; specify platform, e.g., HubSpot CMS, WordPress, Webflow)
• Experience owning social media strategy and execution for a company or brand, including content planning and performance reporting
• Strong understanding of full-funnel performance metrics, including leads, conversion rates, cost per lead, and customer acquisition cost
• Experience using HubSpot reporting, Google Analytics, and spreadsheets to analyze campaign performance and support budget decisions
• Excellent written communication and campaign execution skills
• Strong project management skills with the ability to coordinate agencies, vendors, events, and internal stakeholders across multiple deadlines
• Bachelor's degree in Marketing, Communications, Business, or a related field preferred
• Experience supporting trade shows, field marketing, or event-driven lead generation programs strongly preferred
• Experience in health, safety, industrial, municipal, or mission-driven technology marketing is helpful
• Familiarity with long sales cycles, pipeline reporting, and marketing programs that support founder-led or executive-led selling is preferred
• Experience with customer marketing or lifecycle/retention marketing (as distinct from acquisition marketing) is a plus