Growth Marketing Specialist – Brand & Content

VueStay Vacations by Casago is building a national vacation rental brand with a focus on local expertise and nationwide reach. They are seeking a creative and organized Growth Marketing Specialist to execute multi-channel marketing campaigns, maintain brand consistency, and support the sales team within a newly established marketing team.

Responsibilities:

• Assist in the creation and deployment of email marketing campaigns using platforms such as Brevo, Mailchimp, Constant Contact, or similar tools
• Develop newsletters and automated drip campaigns targeting prospective and returning guests and owners
• Maintain and segment email contact lists to ensure accurate, up-to-date subscriber data
• Assist in creating new lead sources
• Assist in the design, editing, and production of marketing brochures, flyers, and promotional print materials
• Assist with ordering promotional items and apparel
• Support the marketing team with website updates, including publishing blog posts, updating promotions, refreshing landing page content, and uploading photography
• Coordinate with the web development team to communicate content changes and track updates through completion
• Assist in the execution of social media content calendars for platforms including Instagram, Facebook, and LinkedIn
• Create, schedule, and publish engaging posts — including photography, short-form video, stories, and Reels — that showcase VueStay properties and experiences
• Monitor social media channels for comments, messages, and mentions; respond in a timely and on-brand manner
• Provide marketing support to the sales team, including materials and campaign assistance
• Contribute to a collaborative work environment that promotes open communication, innovation, and employee engagement
• Collaborate with cross-functional teams and stakeholders to align departmental goals with broader organizational strategy
• Other duties as assigned because every day is different in hospitality!

Requirements:

• Experience working in the vacation rental, hospitality, or tourism industry is highly preferred
• Bachelor's Degree in Marketing, Communications, Business, or a related field is strongly preferred, though we recognize that great talent comes from many different paths
• 1–3 years' professional experience in marketing or communications
• Strong written and verbal communication skills with keen attention to detail
• Experience collaborating cross-functionally to achieve company goals
• Proficiency in Microsoft Office Suite (Word, PowerPoint, Excel) and Google Workspace
• Proficient with email marketing platforms (Mailchimp, HubSpot, or similar) and social media scheduling tools (Hootsuite, Later, or similar)
• Proficiency in design tools such as Adobe Creative Suite and Canva
• Basic experience with a content management system (WordPress, Squarespace, or similar)
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment
• Knowledge of basic SEO principles and digital advertising platforms (Google Ads, Meta Ads) is a bonus
• Experience using AI tools to support marketing work is a bonus