Channel Marketing Manager

Netrio is a leading MSP in North America, specializing in IT solutions for small- to mid-market enterprises. They are seeking a driven Channel Marketing Manager to develop and execute go-to-market strategies with technology vendors and partners, translating relationships into measurable pipeline and revenue.

Responsibilities:

• Develop and execute a comprehensive channel marketing strategy aligned with company revenue goals and partner tier structures
• Build and manage co-marketing programs with key channel partners, including joint campaigns, webinars, and field events
• Manage the allocated channel marketing budget and related MDF process end-to-end — planning, execution, tracking, and ROI reporting
• Collaborate with the sales team to create partner enablement materials, battle cards, case studies, and solution briefs that accelerate deal velocity
• Plan and execute partner-focused events, executive roundtables, and presence at regional and national industry conferences (~30% travel)
• Track, analyze, and report on channel marketing KPIs including partner-sourced pipeline, MDF utilization, and marketing-attributed revenue
• Manage relationships with external vendors, agencies, and event partners
• Support the onboarding and activation of net-new partners
• Serve as the marketing point of contact and planning partner for Netrio’s most strategic partners

Requirements:

• 5–8 years of B2B marketing experience, with at least 3 years focused on channel or partner marketing in the IT/technology sector
• Proven experience working within an MSP, VAR, or technology vendor environment
• Hands-on expertise with MDF programs, co-op funds, and partner portal platforms
• Strong command of marketing automation and CRM tools (HubSpot, Salesforce, or equivalent)
• Demonstrated ability to plan and execute multi-channel campaigns that generate pipeline
• Excellent project management skills with the ability to manage multiple programs simultaneously in a deadline-driven environment
• Strong communicator with experience presenting to executive stakeholders, vendor partners, and external audiences
• Willingness and ability to travel approximately 30% of the time
• Bachelor's degree in marketing, business, communications, or related field; MBA a plus
• Familiarity with IT services solutions including AI, cybersecurity, networking, or infrastructure
• Certifications in Google Analytics, HubSpot, and other marketing and sales platforms
• Experience managing event budgets of $250K or more
• Existing relationships within the DFW technology partner community