Experiential Marketing Manager

Pogo is a company focused on experiential marketing, and they are seeking an Experiential Marketing Manager to oversee conferences, dinners, and in-person events as key growth channels. The role involves managing all aspects of event logistics, evaluating event ROI, and collaborating with sales and marketing to drive conversions.

Responsibilities:

• Own end-to-end logistics for our conference and event programs – venues, vendors, travel, materials, staffing, follow-up
• Build and maintain relationships with event organizers, venues, and partners
• Evaluate ROI for every event – which earned their spot, which didn't, and what to do differently next time
• Bring great taste to how Pogo shows up, at every IRL touchpoint, including event displays, dinner menus, and swag
• Design creative, experiential activations that make Pogo stand out to a niche audience of insights and research leaders – the hook, not just the booth
• Travel up to 2x a month to ensure the highest priority events run smoothly
• Partner with sales and marketing to make sure events convert
• Run guerrilla marketing experiments to cut through at the events that matter most

Requirements:

• 3–7 years of experience in conference servicing, field marketing, experiential programs, or events at a tech company or creative agency
• Strong operations chops. You can project manage many events at once with hundreds of moving parts and not drop the ball
• Ability to build a relationship with anyone – especially the people hosting events, to unlock the best slots, partnerships, and venues
• Great taste and creative instinct. A booth, a dinner, swag, a follow-up email – you care how things look and feel, and you can invent the activation, not just execute it
• Ability to evaluate spend honestly. Not every event is worth it. You can tell the difference and make the call to cut what isn't working
• Ability to operate autonomously. You don't need someone telling you which conferences to consider or which vendors to call
• Willingness to travel up to 2x a month (primarily within the US)
• Active use of AI tools in your workflows
• Guerrilla marketing creativity
• Consumer insights experience
• Extensive travel experience