Marketing Manager - Substance Use Disorder (Remote - National)

You Are Accountable is a growth-stage company focused on substance use recovery and sobriety. They are seeking a Marketing Manager to own the content calendar, manage marketing for conferences, and support the field outreach team while building the marketing function as the company scales.

Responsibilities:

• Own the content calendar across blog, LinkedIn, and email: plan it, write most of it, and keep it shipping on schedule
• Write and ghostwrite thought leadership for our founders and clinical leaders — bylines, LinkedIn posts, conference abstracts, and podcast pitches
• Produce member stories and partner case studies, with consent and privacy handled properly every time. In this space, a story told wrong isn't a marketing miss; it's a harm
• Run the referral-partner email program: a newsletter worth opening for the discharge planners, clinicians, and community partners in our CRM
• Coordinate our conference program end to end. The Director of Outreach decides which national events matter and the state managers pick the regional ones; you make them happen: registrations, sponsorship agreements, booth reservations, kit shipping, travel blocks, staffing schedules, and the budget tracking behind all of it
• Own the marketing side of every event: booth kits, sponsorship deliverables, speaker materials, and the follow-up campaigns that turn a conference into accounts
• Support market launches: when a new territory opens, the territory manager shows up with localized materials, a target-account mailer, and an event plan already in motion
• Get into the field a few times a quarter. Ride along with territory managers — the collateral gets better when you've watched a discharge planner pick it up
• Cultivate the collateral library: one-pagers, in-service decks, and leave-behinds tuned to each audience — discharge planners, therapists, families, drug courts, payors — and kept current as coverage expands
• Be the team's marketing desk: field requests from outreach, payor sales, and clinical, triage them honestly, and turn them around fast. The field team should think of you as a force multiplier, not a bottleneck
• Keep everything on-brand and compliant: claims we can back, testimonials with consent, materials that respect HIPAA and the sensitivity of this space
• Track what's working: content engagement, event-to-account conversion, newsletter performance, and which materials the field team actually uses. Kill what isn't
• Keep our public presence current: website content, review responses, directory listings, and social profiles
• Manage freelance writers, designers, and agencies when the work exceeds one person — you own quality and deadlines either way

Requirements:

• 4+ years in marketing with real ownership of a content calendar — you've planned it, written it, shipped it, and answered for it
• Experience in a high paced start up environment
• A generalist on purpose. You've deliberately collected range — writing, events, design, analytics — because you want to run a function someday, not a channel
• A strong writer first. You can move between a clinical audience, a family audience, and a LinkedIn feed without the seams showing, and you have samples to prove it
• You've ghostwritten for executives or leaders and kept their voice, not yours
• You've coordinated conferences yourself — registrations, sponsorships, shipping, staffing, budgets — and the follow-up that makes them pay off. Nothing about a booth arriving late surprises you anymore
• Scrappy with tools: Canva or Adobe for production-grade collateral, an email platform, a CMS, and enough spreadsheet skill to report on your own work
• Service mindset without being a pushover — you triage requests by impact, say no with a reason, and deliver what you commit to
• Healthcare, behavioral health, or another regulated space in your background, or the judgment to write carefully in one. You understand consent, privacy, and why we never sensationalize recovery
• Ability to leverage AI as a force multiplier
• Behavioral health or SUD treatment marketing experience specifically
• Basic SEO and website analytics fluency
• Design skills beyond templates — you can take a one-pager from blank page to print-ready
• Personal or family recovery experience. Valued here, never required