Senior Manager, Brand and Integrated Marketing

Roo is on a mission to empower animal healthcare professionals, and they are seeking a Senior Manager, Brand & Integrated Marketing to lead their brand team. This role involves shaping how the veterinary community experiences Roo across various channels and ensuring a cohesive brand narrative and strategy.

Responsibilities:

• Set the strategic direction for Roo’s brand team, translating business and marketing priorities into focused brand strategies, compelling campaigns, and elevated creative direction
• Lead integrated campaigns from audience insight and messaging through creative direction, channel planning, execution, measurement, and iteration
• Elevate the quality, clarity, creativity, and visual consistency of Roo’s brand work across major campaigns and everyday touchpoints
• Use performance data, audience insights, and campaign learnings to improve how brand work is planned, prioritized, and measured
• Grow Roo’s reach across social, community, events, content, and emerging channels
• Develop brand-led programs and moments that build stronger connection with vets, techs, hospitals, and the broader veterinary community
• Bring creative ideas to new channels, formats, and audience opportunities while keeping Roo’s brand consistent and high-quality
• Shape Roo’s brand narrative across core audiences, ensuring our story is clear, credible, and relevant to the veterinary community
• Lead thought leadership programs, including industry reports, customer stories, executive visibility, authored content, speaking opportunities, and other high-impact storytelling moments
• Partner with PR to support earned media, industry moments, press angles, and proof points that strengthen Roo’s credibility
• Conduct ongoing brand and audience research to track awareness, perception, and engagement, and translate insights into stronger messaging and storytelling
• Identify opportunities to evolve Roo’s voice, messaging, and market-facing story as our audiences and business goals grow
• Lead and develop a growing brand marketing team across brand/content, social/community, and events
• Guide the work of external partners across PR, design, web, ads, and other creative needs, ensuring output is aligned to Roo’s strategy, voice, and quality bar
• Partner with teams across Roo to bring brand guidance, messaging, and promotional support to customer-facing programs, launches, and moments
• Create scalable systems, templates, and ways of working that help the team and company activate the brand consistently
• Use AI and emerging tools thoughtfully to improve research, workflow, content development, reporting, and team efficiency while maintaining strong human judgment and Roo’s quality bar

Requirements:

• You have experience in brand marketing, integrated marketing, campaign marketing, or a related role, with experience leading multi-channel work from strategy through execution
• You've managed and developed teams, including direct reports and external partners or agencies
• You understand how brand shows up across the full customer journey, from major campaigns to everyday channel execution
• You're a strong storyteller with creative judgment, a clear point of view, and an eye for visual consistency, brand cohesion, and elevated execution
• You're highly collaborative and work across teams, build trust, and bring people along through clear communication and strong relationships
• You use data, research, and performance learnings to make better decisions, sharpen strategy, and drive measurable impact
• You bring curiosity and creative energy to the work, with a desire to keep testing new ideas, formats, channels, and ways of reaching audiences
• You're thoughtful about where AI and emerging tools can improve the way marketing teams work, while knowing where human judgment and creativity matter most
• Experience in veterinary medicine, healthcare, tech, marketplaces, labor platforms, or mission-driven companies is a plus