Performance Marketing Designer

Achieve is a leading digital personal finance company that provides innovative financial solutions. The Performance Marketing Designer role focuses on creating engaging digital content to drive business growth while collaborating with stakeholders and the creative team to meet brand and project goals.

Responsibilities:

• Leverage AI content and collaborate with human writers to concept and design high-quality, engaging creative that test hypotheses, drive business results, and provide insights about our audiences
• Utilize skills in video production, editing, and motion graphics to create compelling, eye-catching visual communications that resonate with our target audience for a range of channels including email, Meta, Tiktok, display, native and more
• Support Brand design needs as business priorities require
• Lean into discussions with stakeholders to understand business goals and challenges, identify creative testing opportunities, and drive creative testing that helps reach channel goals
• Actively participate in group discussions and brainstorming sessions; be fully engaged, provide value, and stay solutions-oriented
• Build strong relationships with fellow members of the Creative Team; share your ideas generously, support fellow team members as necessary, and celebrate their victories
• Work on multiple projects simultaneously, ensuring timely delivery of high-quality assets within deadlines
• Adhere to all production processes, and help determine ways to improve current processes and/or create new ones
• Embrace AI tools with proactive curiosity, exploring and finding time-saving solutions that you can share with the team
• Take ownership in all your projects; be proactive in finding solutions to keep moving them forward
• Ensure all projects are on brand and compliant to regulatory and legal requirements
• Immerse yourself in each advertising channel to understand the targeting, user mindset, competitive landscape, and best practices
• Harness these insights to craft powerful, channel-specific creative that resonates with users and drives results
• Lead the charge in digital design innovation by staying ahead of current trends, pinpointing test-worthy opportunities, and spearheading discussions to cultivate creative hypotheses for rigorous testing

Requirements:

• 2+ years of experience designing direct response creative; emails, digital ads, landing pages, and other digital acquisition user experiences
• An online portfolio demonstrating a diverse range of creative, ideally including email and brand design as well as other direct response examples
• Bachelor's degree or higher in a relevant field
• Proficiency in Adobe Creative Suite, MS Office Suite & Google Suite
• Experience using AI tools to increase efficiency and output volume
• Eager to learn on the job and proactively gain insights to inform design decisions
• Strong project management and organizational skills, with the ability to multitask and meet tight deadlines
• Ability to produce high volumes of work efficiently in a remote team-oriented environment
• Excellent communication and presentation skills: especially the ability to articulate your creative choices to a non-creative audience
• Familiarity with online marketing performance KPI and metrics and how to understand them
• Experience working on a performance creative team in a highly iterative testing culture
• Experience in financial services or another highly regulated industry
• Experience designing direct response emails, troubleshooting rendering issues and working directly with developers to implement
• Working knowledge of Figma, CSS & HTML
• Experience creating ads for Meta, TikTok, and other social media platforms
• Experience in and desire to grow skills in video production, editing, motion graphics, in programs such as Adobe Premiere and After Effects
• Friendly and team-oriented, you take the work seriously (but not yourself!)