AbbVie is a company dedicated to discovering and delivering innovative medicines and solutions. They are seeking a Marketing Manager for Rheumatology, responsible for brand marketing activities, driving brand strategy, and maximizing revenue through effective management and execution of brand activities.
Responsibilities:
- Hold accountability and responsibility for allocated Brand P&L and financial planning (Financial Plan, Focus/Update, LRP)
- Drive development of Brand strategy within Brand planning process in line with responsibilities allocated within the Brand Team
- Maximize brand’s sales and margin revenue, through the effective management and execution of Brand activities as per Brand Plan and through effective leadership, contribution and participation in Brand Team activities
- Set future direction for existing and new products and business opportunities
- Support product market expansion through innovative commercial programs. Develops view on Brand issues and competitive positioning, customer segments and their needs, and market development
- Develop & effectively execute Brand/commercial strategies with specific timelines, budgets and stakeholder responsibilities, aligned with Brand planning process and Brand Team direction
- Responsible, as project owner, of development brand promotional material and Med/Reg (ePass) approval process
- Translate strategy to implementation into tactics; communicate clearly and allocate responsibilities to cross functional team members and in-field team (e.g. product messaging by physician segment)
- Monitor Key Performance Indicator results and feedback and propose strategic planning/tactics adjustment
- Maintain and develop in-depth customer insight to anticipate stakeholder needs
Requirements:
- Bachelor's Degree required. Concentration in either science or business administration desirable
- Three (3) to five (5) years experience in Marketing, Sales and/or Commercial Area is required
- Background and experience in pharmaceutical industry are highly desired
- Excellent written and verbal communication skills, including effective presentation skills
- Ability to communicate objective and results to a variety of audience
- Must be result-oriented, pay attention to detail, be accurate, prompt and able to meet deadlines
- Must have effective financial, analytical and decision making skills
- Must possess ability to be a fast learner, be creative, flexible with good negotiation skills and ability to effectively work in teams
- Knowledge of regulations, compliance and legal standards impacting brand management
- Knowledge of and a tradition of success in utilizing selling skills, high-level negotiating skills, and leadership competencies in a commercial environment
- The selected candidate must have a valid driver's license, and a driver's record in good standing as per AbbVie policies and procedures
- MBA preferred