Marketing Manager

B12 is an early-stage startup seeking an experienced, creative, and AI-forward Marketing Manager to help grow and scale their marketing efforts. The role involves developing and expanding customer acquisition channels and collaborating across teams to fuel customer engagement and expand the customer base.

Responsibilities:

• Identify, onboard, evaluate, and optimize new marketing channels to drive significant lead volume within target customer acquisition costs
• Build and scale marketing channels from zero to meaningful reach, especially outside of paid channels
• Use AI tools heavily to improve marketing workflows, accelerate experimentation, generate creative concepts, and scale campaign execution
• Develop strong written content for ads, emails, landing pages, campaigns, and other marketing materials
• Build a library of creative concepts to communicate value to different buyer personas
• Improve middle-of-funnel conversion rates through messaging and tactics that optimize customer engagement and retention
• Collaborate with other departments to enhance creative quality and performance in digital marketing campaigns