Marketing & Social Media Manager

The Block is a leading research, analysis, and news brand in the digital asset space. The Marketing & Social Media Manager will own The Block’s social media presence and support marketing efforts for its product portfolio, enhancing brand visibility and audience engagement.

Responsibilities:

• Own and execute a comprehensive, platform-specific social media strategy aligned with The Block’s overall business objectives
• Create, curate, and manage engaging content, such as text posts, graphics, videos, and reels, while ensuring consistent quality and brand messaging
• Support product marketing efforts, including positioning, messaging, launch campaigns, and promotional content for The Block’s research, SaaS, certification, and enterprise offerings
• Monitor audience interactions, respond to comments, and foster community engagement to build loyalty among readers, industry professionals, and enthusiasts
• Plan and implement social media and marketing campaigns, including budget management, ad creation, and optimization, to amplify reach, drive targeted traffic to The Block’s website, and generate demand for The Block’s products
• Collaborate with editorial, multimedia, product, and sales teams to integrate social media and marketing efforts with content production, product launches, partnered content, and reputation management
• Analyze performance data across social and marketing channels to refine strategies, identify trends in the cryptocurrency space, and mitigate risks such as reputational issues associated with misguided social content
• Stay abreast of platform algorithms, emerging trends, and best practices in social media and product marketing for news and media organizations, particularly in fast-paced sectors
• Work with leadership team on corporate marketing efforts, especially with strategic partners and corporate PR

Requirements:

• Applicants must be authorized to work in the United States on a permanent basis
• Experience in managing social media platforms such as X, LinkedIn, Instagram, TikTok, Threads, Facebook, and others
• Proven ability to create, curate, and manage engaging content, including text posts, graphics, videos, and reels
• Experience in supporting product marketing efforts, including positioning, messaging, launch campaigns, and promotional content
• Ability to monitor audience interactions, respond to comments, and foster community engagement
• Experience in planning and implementing social media and marketing campaigns, including budget management, ad creation, and optimization
• Ability to collaborate with editorial, multimedia, product, and sales teams
• Experience in analyzing performance data across social and marketing channels
• Knowledge of platform algorithms, emerging trends, and best practices in social media and product marketing
• Experience working with leadership teams on corporate marketing efforts