Sr. Product Marketing Manager Job Details | NetApp, Inc.

NetApp is a leading company in enterprise technology solutions, and they are seeking a Senior Product Marketing Manager. This role involves owning messaging and positioning, driving launch excellence, and delivering insights to shape product strategy and accelerate adoption.

Responsibilities:

• Own the end-to-end messaging stack: platform → solutions → products → buyer personas. Develop differentiated positioning and value propositions anchored in customer outcomes. Craft compelling messaging that translates technology into customer outcomes. Maintain messaging toolkits and ensure consistency across all channels
• Conduct TAM/SAM analysis, buyer research, and competitive benchmarking. Monitor market trends and provide actionable insights for roadmap and GTM strategy
• Lead product launches, develop enablement assets (playbooks, demos, talk tracks), and ensure predictable, measurable outcomes. Build integrated marketing and launch plans, including budget considerations
• Build solution frameworks for high-value plays (AI pipelines, cyber resilience, hybrid cloud modernization) anchored in customer needs. Translate technical capabilities into business-value narratives and architectures
• Develop tailored content to empower sellers and partners. Understand direct and indirect routes-to-market and collaborate on partner activation strategies
• Support analyst briefings and submissions to secure leadership positioning. Drive messaging and demo strategy for events, conferences, and executive briefings
• Contribute to offer strategy, monetization models, and portfolio rationalization. Provide pricing insights and support TCO/TVO narratives
• Track launch success, pipeline impact, and adoption metrics to optimize GTM strategies. Measure effectiveness of messaging and content and optimize based on KPIs and feedback loops

Requirements:

• 8+ years in a product marketing role within an enterprise technology or cloud solutions company
• Strong storytelling and messaging capabilities
• Deep understanding of buyer personas, customer journeys, and competitive landscapes
• Ability to bridge technical concepts with business value
• Typically requires a minimum of 8 years of related experience in addition to a Bachelor's degree in a related technical or marketing field
• Additional experience above the stated minimum requirements may be considered in place of a Bachelor's degree
• Experience and expertise with one or more of these areas: AI, Cyber-Resilience, NetApp Data Platform, Storage-as-a-Service, Customer Success