Marketing Campaign Manager

Nintex is transforming the way people work through process intelligence and automation. They are seeking a Global Campaign Manager to lead the planning, execution, and optimization of global campaigns, ensuring alignment with business priorities and pipeline targets while driving measurable business impact.

Responsibilities:

• Own the end-to-end global campaign architecture for K2, aligned to business priorities and pipeline targets
• Translate product positioning and messaging into full-funnel campaign strategies (TOFU → MOFU → BOFU → expansion)
• Define target audiences, personas, and core messaging pillars in partnership with Product Marketing
• Plan and activate multi-channel, integrated campaigns across regions (digital, events, partners, content syndication, paid media, webinars)
• Ensure campaigns are centrally orchestrated but locally activated through our Regional Marketing Leads, maintaining consistency while enabling regional relevance
• Deliver scalable campaign frameworks that can be repeated and optimised globally
• Act as the central point of coordination across Product Marketing, Regional Marketing, Sales, BDRs, Partners, and Marketing Ops
• Build clear campaign briefs and ensure alignment on goals, messaging, timelines, and execution plans
• Enable BDRs and Sales with the right context, messaging, and follow-up strategies to convert demand into pipeline
• Establish and manage a structured, repeatable campaign process (intake, planning, execution, measurement)
• Ensure clear ownership, accountability, and decision-making frameworks (e.g., DACI/RACI)
• Maintain a single, unified campaign plan across all regions and stakeholders
• Define and track global campaign KPIs aligned to pipeline and revenue outcomes
• Monitor performance across the funnel (MQL → Opportunity → Closed-Won)
• Use insights to continuously optimise targeting, messaging, channels, and conversion strategies
• Ensure all campaign assets and content align to the core K2 narrative and messaging pillars
• Collaborate with content and creative teams to develop assets that drive engagement across the buyer journey
• Maintain consistency in storytelling across all touchpoints and regions
• Drive a shift from activity-based marketing to pipeline-driven execution
• Ensure all campaign tactics ladder up to a clear business outcome
• Align marketing efforts with sales priorities to accelerate deal progression and conversion