Product Marketing Lead

Traild is a high-growth SaaS company redefining how finance teams operate through AI, automation, and payments infrastructure. They are seeking a strategic and analytical Product Marketing Lead to establish and build the product marketing function, shape go-to-market strategies, and enhance product positioning to drive growth.

Responsibilities:

• Own Traild’s product positioning, messaging and value propositions across global markets
• Build personas, market insights and use-case narratives that inform GTM strategy
• Lead market and competitor intelligence to identify trends, opportunities and differentiators
• Lead customer advocacy including case studies, testimonials, reference customers, and a customer reference program
• Manage end-to-end product and feature launches, including GTM planning, messaging and enablement
• Partner with Product to understand the roadmap and ensure new features meet market needs
• Create high-impact sales and partner enablement assets (talk tracks, battle cards, objection handling, pitch materials)
• Support customer adoption, retention and expansion initiatives through targeted messaging and insights
• Act as a critical link between Product, Marketing, Sales and CS to ensure alignment and consistent market communication
• Build deep product and market expertise, becoming the internal go-to for competitive positioning and product-market fit

Requirements:

• 5+ years' experience in Product Marketing within B2B SaaS (preferably mid-market or enterprise software)
• Proven experience working closely with Product teams, contributing to roadmaps, translating user stories and understanding feature usage and customer value
• Demonstrated ability to create product positioning, messaging frameworks, personas and competitor analyses
• Strong track record of delivering successful product or feature launches end-to-end
• Experience building product marketing foundations in a high-growth environment
• Highly analytical with the ability to turn research, market signals and product data into actionable GTM strategy
• Exceptional communication and storytelling skills, with the ability to simplify the complex
• Ability to rapidly learn technical products and understand both feature-level detail and the broader market context
• Comfortable operating independently in an IC role while collaborating cross-functionally across multiple time zones
• Experience with ERP ecosystems (Acumatica, NetSuite, Sage, Microsoft Dynamics, etc.)
• Previous experience in payments, AP automation or financial software
• Exposure to global go-to-market strategies across multiple geographies