Senior Manager, Marketing AI & Analytics

Absorb Software is a remote-first company that provides online training solutions to leading organizations around the world. They are seeking a Senior Manager, Marketing AI & Analytics to lead AI-driven strategies, manage marketing data infrastructure, and develop a high-performing team, all aimed at leveraging AI for marketing excellence.

Responsibilities:

• Identify high-impact opportunities to apply AI across marketing and build production-ready solutions (not concepts or decks)
• Own end-to-end delivery: ideation, prototyping, validation, and deployment
• Develop and maintain AI-driven workflows (e.g., content generation, lead scoring, competitive intel, reporting)
• Evaluate emerging AI tools and lead build vs. buy decisions
• Establish scalable frameworks, documentation, and adoption best practices
• Act as the internal expert on applied AI, influencing strategy and upskilling teams
• Own and evolve the marketing data stack (warehouse + integrations across CRM, automation, ads, and web analytics)
• Build automated reporting that delivers actionable insights to stakeholders
• Lead deep-dive analyses on pipeline, channel performance, attribution, lead quality, and ROI
• Improve data quality, measurement frameworks, and reporting coverage
• Manage data orchestration (APIs, workflows, automation pipelines)
• Lead and develop a high-performing team of two analysts
• Transition key work from external consultants to in-house capability
• Partner closely with Marketing leadership to drive strategic initiatives
• Deliver clear insights, recommendations, and materials to support executive decision-making

Requirements:

• You've built working AI solutions end-to-end — from identifying a problem, to prototyping with LLM APIs or agentic coding tools, to putting something in production that people actually use
• You're comfortable with code, SQL, and data infrastructure — not necessarily as a trained engineer, but as someone who can ship working solutions that involve all three
• Strong structured problem-solving — the kind honed in consulting, strategy roles, or high-accountability operating environments
• 5–10 years of experience across some combination of: strategy, consulting, marketing operations, analytics, business operations, or revenue operations
• Analytical depth: you can build a report, question the data, find the story, and present it clearly to a senior stakeholder
• People leadership experience or strong evidence of mentoring and developing junior talent
• High agency, low ego, and a bias toward building over recommending