Senior Product Marketing Manager

Beacon Biosignals is a leading at-home EEG platform company focused on revolutionizing precision medicine for the brain. The Senior Product Marketing Manager will lead go-to-market strategy for life sciences and diagnostics products, driving positioning and communication to decision-makers. This role requires collaboration with clinical, product, and sales teams to translate complex scientific capabilities into clear value propositions and support market execution.

Responsibilities:

• Own and execute go-to-market strategy for life sciences and diagnostics products, including product launches, positioning, messaging, and competitive differentiation
• Develop deep expertise in the diagnostics and life sciences buyer journey
• Create compelling marketing collateral including sales enablement materials, case studies, white papers, product one-pagers, and presentation decks tailored to clinical audiences
• Partner closely with the Clinical, Product, and Sales teams to translate complex scientific and technical capabilities into clear, accessible value propositions
• Conduct ongoing market research and competitive analysis to inform product positioning and identify new opportunities in the diagnostics and life sciences landscape
• Define and track key marketing metrics including pipeline influence, content engagement, win/loss rates, and campaign ROI
• Represent the voice of the customer internally, synthesizing feedback from the field, customer interviews, and advisory boards to inform roadmap priorities
• Support demand generation efforts by contributing to campaigns, webinars, conference presence, and digital marketing initiatives
• Build relationships with key opinion leaders (KOLs), clinical advisors, and industry partners to amplify Beacon’s credibility and reach in target markets

Requirements:

• 6+ years of product marketing experience, with at least 3 years focused on life sciences, diagnostics, or healthcare technology
• Demonstrated ability to develop and execute go-to-market strategies for complex, technical products in regulated industries
• Strong written and verbal communication skills with the ability to translate scientific concepts into compelling narratives for diverse audiences
• Experience working cross-functionally with product, clinical, and sales teams in a fast-paced, high-growth environment
• Proficiency with marketing tools and platforms including CRM systems, marketing automation, and analytics dashboards
• Bachelor's degree in life sciences, marketing, or a related field
• Candidates based in the Boston, New York City, or San Francisco area are strongly preferred
• Existing relationships with KOLs, professional societies, or clinical networks in diagnostics or life sciences
• Experience working at a startup or early-stage company